LOS ANGELES TIMES – Tinder is testing a new direction by bringing dating offline through campus events and influencer-driven activations. At UCLA, the app hosted a live concert with DJ Disco Lines, promoted through TikTok creators and exclusive in-app access to event details. The goal is to re-engage Gen Z by turning swiping fatigue into real-world connection, using music and social experiences to make dating feel fun again. This marks the start of Tinder’s broader push to merge digital matchmaking with in-person social events that drive both engagement and cultural relevance.
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