WIRED – Facebook Dating has quietly become a major dating platform with 21M users, including 1.77M daily active Americans aged 18–29, making it larger than Hinge and more popular among young people than expected. The service sits inside the Facebook app, is free to use, and now features a powerful AI dating assistant, plus upcoming tools like Vibe Check and Meet Cute to improve matching. Users describe it as efficient but sometimes inaccurate with distance, and Gen Z often uses it for clout or content promotion as much as for dating. Meta will launch Facebook Dating’s first marketing campaign in 2026.