EINPRESSWIRE – Hily has received the Red Dot Award for Brand Design Identity for its 2024 visual identity relaunch. The rebrand, created with O0 studio, introduced updated colors, a redesigned logo, and a more contemporary look aimed at reflecting the app’s focus on authenticity. The project took roughly two years from development to rollout. Hily, launched in 2017, is now among the top 10 dating apps in the U.S., with 39M users worldwide.
FAST COMPANY – Hinge president and CMO Jackie Jantos is pushing Gen Z to rethink the “meet-cute” by highlighting real, imperfect love stories from couples who met on the app. Her campaigns “No Ordinary Love” and “It’s Funny We Met on Hinge”, focus on moving connections offline and reinforce Hinge’s “Designed to Be Deleted” positioning. The strategy is working: Hinge’s Q3 2025 revenue rose 27% to $185M, with paying users up 17%, making it Match Group’s strongest-performing brand.
WIRED – Facebook Dating has quietly become a major dating platform with 21M users, including 1.77M daily active Americans aged 18–29, making it larger than Hinge and more popular among young people than expected. The service sits inside the Facebook app, is free to use, and now features a powerful AI dating assistant, plus upcoming tools like Vibe Check and Meet Cute to improve matching. Users describe it as efficient but sometimes inaccurate with distance, and Gen Z often uses it for clout or content promotion as much as for dating. Meta will launch Facebook Dating’s first marketing campaign in 2026.
PSYPOST – A study by Val Wongsomboon (FSU/Yale) and Amanda Gesselman (Kinsey Institute) found that when people imagine being single for several years, they become more willing to date someone with a dealbreaker trait. The specific length of time didn’t matter – just expecting to stay single made standards more flexible. The research also showed that people who view singlehood negatively are more likely to compromise on their boundaries.
OPW – Grant Langston, former CEO of eHarmony, will join Mark Brooks for a conversation on the early days of eHarmony and the realities of building and scaling a major dating platform. Mark will also present the Top 10 Things Dating & Social Business Leaders Should Be Doing in 2026.
Free for full-time leaders in the online dating industry. To attend, email mark@courtlandbrooks.com.
STATISTA – Bumble and Tinder are the most popular dating apps in the U.S., according to Statista Consumer Insights. 35% of U.S. dating app users said they had used Bumble in the past 12 months, compared to 37% for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge.
