OPW – Ofcom’s new Online Nation report shows UK adults now spend an average of 4 hours 30 minutes online daily, rising to 6 hours 20 minutes for 18–24-year-olds. Women use slightly more apps than men, and nearly half of adult internet users want stronger online safety measures. In dating, 11% of adults, about 5M people, visited a dating site in 2025, with male users increasing by 400K while female usage dipped slightly; time spent per visit also declined. Age-assurance rules had a major impact: VPN use spiked from 650K to 1.4M in August before stabilising, and the top five age-assurance providers saw 7.5M visits in the first four weeks after the Children’s Codes were introduced.