LINKEDIN – With the launch of dua.com 5.0, the Albanian dating app is making a clear break from swipe-based dating. The platform is now designed for users seeking long-term relationships, with mandatory liveness verification, regular removal of inactive profiles, and tighter controls on fake or low-effort behaviour. Launched during COVID and now used by ~1.1M people globally, dua.com is repositioning itself around intentional, serious dating rather than casual matching.