CHOZUN BIZ – Tinder released data on Jan. 2 showing that early January is consistently the busiest period for dating apps, based on user activity from Jan. 1 to Feb. 14 last year. On “Dating Sunday” (Jan. 5), swipes increased ~13% above the annual average, messages and likes rose by ~10%, and matches reached 380 per second, ~10% higher than normal, while response times sped up by over two hours. Across the full peak season, daily messages averaged 10M more than usual and likes increased by 40M, reflecting heightened demand for new relationships at the start of the year.
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