BUSINESS INSIDER – Grindr plans to build four new direct-to-consumer businesses by 2028, each targeting $15–30M in revenue (up to $120M total), according to an internal roadmap. After launching ED-meds brand Woodwork in 2025, the company aims to expand into areas like wellness and personal care, while scaling AI across the app beyond existing features. CEO George Arison says these ventures will start small with lean teams, marking a rare move for a dating app to diversify beyond subscriptions.
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