THE PINK NEWS – HER, a lesbian dating app, went viral after placing suggestive bowling ball–themed billboards in New York and Los Angeles as part of a New Year campaign. The ads sparked widespread discussion on TikTok, drawing both criticism and praise for their explicit innuendo. The attention highlights HER’s use of provocative marketing to stand out, alongside its continued emphasis on being an inclusive platform for queer women and non-binary users.
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