FAST COMPANY – Hinge is growing while most major dating apps are shrinking. In 2025, Hinge reached ~15M monthly active users, 1.87M paying users (+17% YoY), generated $550M in 2024 revenue, and ~$500M in the first nine months of 2025. Hinge’s CEO Justin McLeod attributes its performance to a focus on outcomes, not engagement. The app is designed to help users meet in real life and delete the app, even if that means adding friction. Users must upload multiple photos, answer prompts, and engage more deeply, which Hinge says increases the likelihood of going on dates. Features like “Your Turn Limits” reduce ghosting, and AI nudges users toward setting up real-world dates.
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