
PARSHIP – Singles increasingly seek relationships as a safe emotional space, especially women (70%). Shared hobbies rank second. Men prioritize sexual fulfillment and reducing loneliness, while women focus more on emotional security, everyday support, and future planning (travel, home, career changes). Singles in their 40s and 50s show an above-average desire to re-ignite their sexual lives, while those aged 60 to 69 are particularly likely to seek companionship, shared interests, and a new beginning in later life (27%). Overall, the data shows that while men are more driven by loneliness relief and sexuality, women are more focused on emotional safety, everyday reliability, and the future.
