OPW – At Courtland Brooks we approach influencer marketing with care and intention. We find storytellers who get a brand’s mission, nurture those relationships, and help them become genuine advocates. The results are ads that do not look like ads; they’re videos that actually live in the creator’s story, feel real to their audience, and inspire them to take the next step instead of just scrolling past.
Here are some examples:
- Chad Foster for Christian Filipina: https://youtu.be/l4-4X6XYyW0?t=25
Most creators hesitate to promote dating apps, but we have a way to turn skepticism into genuine advocacy. When we tapped travel content creator Chad Foster, he wasn’t convinced he was the right fit for CF, thinking whatever he’d produced would feel forced. But we guided him to create videos that felt personal, which led him to sign up as a member, and over time, he became a full-pledged advocate (extending his initial 3-month collab agreement into a long-term partnership that continues to this day). His videos went from simply mentioning CF to featuring success stories of couples to his own experience using the service. - Province Smile for Christian Filipina: https://youtu.be/0JgdFb5Iu4E?t=120
A dating app’s biggest advocate is often the one whose own story proves the platform works. Jason of Province Smile didn’t just talk about CF; he lived it and made a channel that was sort of a love letter to his wife, whom he met on CF. We brought him to the Philippines for a sit-down with CF’s relationship experts, produced a deep-dive episode on the dating process, and met with other YouTubers alongside his then-fiancée to help their story reach more people looking for the same serious relationship while giving CF more exposure across multiple platforms. - Camp Throuple for BiCupid: https://www.instagram.com/p/DEqjf4ryUNg/
Before we started the campaign with BiCupid, they originally only worked with bisexual singles and couples, but that approach didn’t deliver meaningful results. After spending more time understanding the app and its community, we proposed expanding into creators in non-traditional relationships. This shift widened the addressable audience, e.g., Camp Throuple was a strong fit because their content on TikTok and Instagram both normalizes non-traditional relationship structures and signals where people like them can actually find others. Since the partnership started, their BiCupid videos have so far reached 5M+ views across platforms and have been generating sales to this day. - El Guapo for Christian Filipina: https://youtu.be/yvBbilTrQ2o?t=4571
Our creators advocate for our brands. Because they trust us, they proactively integrate the platform into their livestreams or post about it on their Instagram stories (that are not part of their agreed deliverables). El Guapo, for example, talks about CF on his livestreams, which leads to real-time conversions as viewers feel like they are getting personal recomendations. - Gena Tew for PositiveSingles: https://youtu.be/PlRLtE-_YdA?t=262
Sensitive topics like dating with HIV require trust and authenticity, so with Gena’s dedicated episode for PS, we didn’t “script” her story. We let her share her own journey: the losses, the stigma, and the community that helped her heal. We worked with her to ensure PositiveSingles was naturally integrated as the supportive space that made this possible. Because of the trust we’d built, she went beyond the agreed deliverables, too, by linking the platform across her social media platforms, encouraging conversations that have then resulted in sign-ups, engagement, and advocacy that also strengthened PS’s credibility in a very sensitive niche.
Please see CourtlandBrooks.com to learn more about how to work with us and book an initial paid consult.