OKCUPID – OkCupid released new Gen Z and Millennial survey data showing that money now plays a practical, upfront role in dating. Who pays matters less than avoiding awkwardness, with most first dates kept under $100. The biggest turnoffs are financial dishonesty and irresponsibility, not low income. Daters value transparency, budgeting, and fairness, and see financial responsibility as more attractive than generosity. Money conversations are happening earlier, but gradually, with flexibility replacing rigid rules around splitting costs. Overall, dating is being budgeted, not abandoned, with a shift toward intentional, low-cost experiences and shared financial values.
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