REUTERS – Reuters’ Econ World podcast interviews dating-industry consultant Mark Brooks about how dating apps actually make money despite losing users when matches succeed. He explains the evolution from Match.com search-based dating to Tinder’s swipe gamification, the freemium-to-subscription model, and why apps aim for users to stay around three months before pairing off. Major players include Match Group (Tinder, Hinge, Match), Bumble and Grindr. The industry grew during COVID, now faces payment reluctance and privacy concerns from Gen Z, and is shifting toward more meaningful matching and niche communities. Brooks says AI will help verify users, improve profiles and eventually predict compatibility and support relationships, not just create matches.
Listen to the podcast at Reuters