BUSINESS RECRUITMENT – Dating app usage in the UK has fallen 16% since 2024 due to app fatigue, but investor interest is shifting toward female-led dating companies, especially matchmaking services. Women run ~90% of personalized agencies and are increasingly entering app leadership roles, focusing on safety, emotional intelligence, and relationship outcomes rather than engagement mechanics. These platforms produce fewer initial meetings than large swipe apps but achieve higher rates of long-term relationships. The UK market has ~1.3M users across ~1,400 services worth £422M and is growing 8% annually, with global dating projected to exceed £13B by 2030. Industry figures argue that the future model combines human matchmaking supported by AI rather than AI-only systems.
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