BUSINESS CLOUD – Dating app hati, founded in 2025 by Zaahirah Adam, secured a £150K investment from Steven Bartlett on Dragons’ Den despite generating just £48 in revenue at the time of filming. The app replaces text messaging with five-minute phone calls, uses voice and video profiles instead of static photos, and requires friend verification to reduce catfishing. Adam initially sought £150K for 5% (a £3M valuation), but after other Dragons declined over low traction and easy replicability, she agreed to give Bartlett 30% for the same investment.
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