ITBRIEF – A UK poll of 2K dating-app users found 84% say AI-generated content now makes dating harder to trust (up from 64% in 2025). While 32% use AI to help write messages, 36% have tried AI companions instead of dating apps. Identity fraud and deepfakes are the main drivers: 61% encountered fake profiles and the sector shows high fraud rates (6.35%), with romance scams costing over £100m annually. Users are responding by self-verifying matches, while demanding clearer rules and stronger platform accountability rather than outright bans on AI tools.