FINANCIAL TIMES – Since 2021, Hinge’s MAU have doubled from 4.8M to 11.8M (Sensor Tower), while Tinder went from 65M to 51M. Jackie Jantos played a pivotal role, as Hinge’s CMO for 4 years before becoming CEO in December. “Prompts” – short notes that users write on profiles to share their interests and spark conversation – and emphasis on chat over simply responding to photos boosted its success. Does the algorithm rate users’ attractiveness? “No,” Jantos says. “We are trying to find who you might like and who might like you. The algorithm has the information around the individuals who you’ve liked and it also sees signals around content that you’ve liked.” Revenue per payer on Hinge was $31.97/month in 2025. Paying users increased to 1.8M at the end of 2025. Jantos says maintaining the “free experience”, which gives users eight likes a day, was “sacred.”
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