LINKEDIN – HubPeople has launched a new product called Find My Dating App, a traffic optimisation funnel designed to improve conversions in the online dating affiliate space. The system routes users through a short questionnaire and then matches them with three relevant dating platforms based on their preferences. According to HubPeople, the tool draws from a network of ~4K dating sites across 70 niches, with access to ~100M active users. The goal is to address a common issue in dating traffic monetization, where users with different intentions – such as serious relationships, casual dating, or niche communities – are often sent to the same offer, leading to low conversion rates and higher acquisition costs. The company says the platform allows traffic partners, affiliates, and publishers to direct mixed-intent audiences to more relevant dating communities through a single link.