BLOOMBERG – Seattle-based Sniffies (3m MAU) has a real-time map for gay hookups and is web-only due to app store content restrictions. The news caused Grindr shares to fall 2.5%. Match’s stock was little changed. Last Match purchased HER app. Match is winding down its existing Archer app, which it launched in 2023 to serve queer men. It will focus instead on supporting Sniffies.