PASSIONATE IN MARKETING – Muzz has formally launched in India after years of organic growth without a local team or marketing. The platform has 17M users globally and has facilitated ~800K marriages. India has ~200M Muslims. Muslim matchmaking options have mainly been limited to either family-led matrimonial setups or general dating apps that don’t reflect religious intent. This creates an opportunity for Muzz to target users who want both personal choice and family involvement.
See full article at Passionate in Marketing