PURE – After a US campaign in NYC and LA, the safety-first dating app for Gen Z is launching in Europe. PURE is rolling out a six-week campaign across London and Paris focused on real-world experiences and local activations. Pure closed 2025 with $100M in annual gross revenue, 95% YOY registration growth, and 46% revenue growth. The app now ranks among the top 8 grossing lifestyle apps in the US, the UK, and France. The product positions itself as an alternative to swipe-based apps, focusing on safety, privacy, and more intentional connections, with features like verification tools, disappearing chats, and AI moderation.
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