FINANCIAL TIMES – Match Group CEO Spencer Rascoff says attracting female users is a “priority focus” in the push to turn around Tinder. Tinder has fallen from a peak of 65.4M monthly active users in 2021 to 50.5M last year, according to Sensor Tower. Match Group does not publish a gender breakdown of users on its apps, but Sensor Tower estimates around 75% of Tinder’s users are men. Since taking over, Rascoff has introduced a series of new features, including double dates, video calls, and shared-interest matching (such as music taste), aimed at attracting younger Gen Z users and women. He said the decline has improved from -11% annually to -8.5%, with a goal of stabilizing growth by the end of next year.
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