BUSINESS INSIDER – Spencer Rascoff said Gen Z finds traditional dating apps intimidating because they feel too structured and “like a job interview.” Speaking during Match Group’s earnings call, he said younger users want low-pressure, more natural ways to meet people. In response, Match Group is adding features focused on real-life interaction. Hinge is testing a “Direct to Date” feature that encourages users to meet immediately after matching, while Tinder has started hosting in-person dating events and added interest-based features like music and astrology modes.
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