BBC – Some younger users are increasingly meeting partners through gaming, fitness, and hobby-based platforms rather than traditional dating apps. Apps and communities, including Strava, Letterboxd, and online games such as World of Warcraft, are being used to build relationships through shared interests and ongoing interaction. The shift comes as several major dating apps have reported declining user numbers in some markets. Companies, including Tinder and Hinge, are responding with new features, niche communities, and alternative matching formats designed to encourage more direct and interest-based connections.