YAHOO FINANCE – Hinge CEO Jackie Jantos spoke with Yahoo Finance at the Cannes Lions International Festival of Creativity about what sets the app apart from competitors. She said Hinge is built for people seeking serious relationships, with its “designed to be deleted” philosophy focused on getting users off the app and onto successful dates. Hinge measures success through a “great dates” metric based on whether users go on a date and want a second one. She also highlighted the app’s detailed onboarding process, which filters for intentional daters and encourages richer profiles with photos, prompts, voice responses, and date preferences.
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