MARKETING BREW – Tinder is expanding Tinder Events to 26 cities across the U.S. and Europe by the end of September. The feature helps users discover local activities, see who plans to attend, and match with attendees afterward. Tinder piloted the program in Los Angeles with ~60 free and paid events. Creative and activity-based events proved particularly popular with Gen Z. Tinder is partnering with local businesses and creators to tailor events and marketing to each city.
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