WALL STREET JOURNAL – Young singles are using spreadsheets and apps such as Spread to evaluate dates, compare partners against their core values, and identify red flags or recurring patterns. Some track matches made through dating apps, while others create annual “Dating Wrapped” reports inspired by Spotify Wrapped. One dating spreadsheet template has sold ~10K copies for $9.99. Users say the data helps them make decisions amid dating-app burnout, although critics warn that excessive tracking can cause people to disregard their emotions.
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