WIRED – Bumble has ended its women-first rule, allowing men to initiate conversations. Bumble said 66% of surveyed women preferred men to message first and that testing increased chat initiation. However, some users fear the change will bring more unwanted messages and turn Bumble into another version of Tinder. The decision suggests that Bumble’s original women-first identity had become a commercial disadvantage as the company struggles to remain competitive and profitable.