INC – When Match Group was looking for a new CEO, they chose Spencer Rascoff, one of their board directors, to run the company. Rascoff joined the board in March 2024. Previously, he was a cofounder and CEO of real estate platform Zillow and cofounder of discount booking site Hotwire. Match Group realized that those experiences made Rascoff an ideal candidate to lead the company. In February 2025, the board named him CEO, replacing Bernard Kim, who stepped down amid disappointing financial results and pressure from activist investors. A report suggests that companies often pluck CEOs from their boards when they don’t have a succession plan in place, but some experts believe a director can be the best choice to lead a company. To revive Tinder, Rascoff has increased marketing spend and product innovation speed. Under Rascoff, Match Group has also acquired HER, the dating app for queer women, and made a $100M investment in Sniffies, a map-based cruising platform for queer men.