
AJP – South Korea’s Fair Trade Commission fined matchmaking company Duo 345M won ($250K) for false or exaggerated advertising. Duo claimed to have the industry’s largest numbers of professionals and graduates from prestigious universities, but used its own definitions and provided no competitor data to support the claims. It also falsely described itself as Korea’s only externally audited matchmaking company and advertised up to 230 professional matchmakers when only 188 employees arranged matches. The regulator ordered Duo to correct the advertising.
