LTR – In this conversation, Mark Brooks sits down with Colin Hodge, co-founder of DOWN, to discuss his new book, Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success.
Colin shares lessons from growing DOWN from 6 million to 17 million users, as well as his experience scaling social products to more than 100 million users worldwide. He explains how principles of user psychology can be applied across dating, social apps, SaaS, and other businesses.
The conversation explores some of the book’s key ideas, including FOMO, decision architecture, “magic moments,” acquisition, retention, and North Star metrics, and why sustainable growth depends on creating meaningful outcomes for users, not simply driving engagement.
[**See the video here on YouTube**]
The March LTR was kindly sponsored by HubPeople, LeadThink and Courtland Brooks