LTR – In this conversation, Mark Brooks sits down with Eric Strauss, former Founder and CEO of Cupid.com and President of Transworld Business Brokers in Manhattan, to explore the realities of building a business with an eventual exit in mind.
Eric reflects on the sale of Cupid.com and Regional Help Wanted, before sharing lessons from his years helping entrepreneurs sell their companies. They discuss how to prepare a business for acquisition, why clean and transparent financials matter, how valuation and pricing affect the sales process, and why overpricing can actually make it harder to attract serious buyers.
The conversation also explores how buyers are identified, how a competitive process can help drive the best outcome, and why founders should start preparing for a sale long before they are ready to put their business on the market.
[**See the video here on YouTube**]
The February LTR was kindly sponsored by HubPeople, LeadThink and Courtland Brooks