MORNING CONSULT – Morning Consult research shows Facebook Dating has become a major competitor to traditional dating apps in the U.S. It leads Tinder and other major brands in 22 of the 25 reasons people consider using a dating app. Around 36% of Americans who know about Facebook Dating had used it in the previous four weeks, compared with 19% for Tinder. The research also found that people are more likely to turn to dating apps because they feel lonely or want to see who is available than because they are looking for a serious relationship.
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