PITCH – Matrimony.com CEO Murugavel Janakiraman says trust remains the key differentiator in online matchmaking, with ~80% of the company’s traffic coming organically. Matrimony.com receives close to 8M sign-ups annually, and Janakiraman says ~1M people find a life partner through the platform each year. The company operates ~ 300 matrimony sites targeting different communities and customer segments, alongside services including Elite Matrimony, Jodi and Rainbow Love. It also employs ~500 relationship managers for its Assisted Matchmaking service, combining algorithmic recommendations with human matchmaking.