GMK – Tinder introduced its first major rebrand in nearly a decade, working with design agency Porto Rocha. The update includes a sharper flame logo, an uppercase wordmark, new typography, and a broader colour palette. Tinder also created “T,” a fictional dating columnist, and introduced messaging such as “Happily TBD,” which presents dating as open-ended rather than necessarily leading to marriage. The rebrand is aimed mainly at Gen Z as Tinder deals with declining paying subscribers and growing dating-app fatigue.