
BARCLAYS – New Barclays research shows rising costs are changing how younger people date, with 45% of Gen Z saying costs have affected their ability to go on dates and 27% cancelling, rearranging or declining dates because of money. More than half of Gen Z are choosing cheaper options such as coffee or running dates, while dating app spending has risen 51% year-on-year. Money is becoming a bigger compatibility factor too, with 49% of women saying they would rule out someone with a different attitude to finances. Barclays has launched its Statement Dating series to encourage more open conversations about money and relationships.
