
LITTLE BLACK BOOK – Tinder has launched a new campaign promoting five social dating features: Group Hangouts, IRL Events, Double Date, Astrology Mode and Music Mode. Created with VIRTUE Worldwide, the campaign features Owen Thiele, Tove Lo and Ken Eurich and will run across video, social media, live events and outdoor advertising. The push follows Tinder research showing 37% of young singles planned to try group or double dating in 2026, reflecting its focus on lower-pressure dating and moving connections into real life.
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