Category: All Adult Dating

Gleeden Reaches 4 Million Users in India as Extra-marital Dating Grows

Posted on March 11, 2026
Logo of Gleeden

BUSINESS TODAY – Gleeden, a dating platform designed for extra-marital relationships, has reached 4M users in India, making the country one of its fastest-growing markets. Launched in France in 2009, the app’s Indian user base is 65% male and 35% female, with women’s participation rising 148% over the past two years. Usage is concentrated in major cities such as Bengaluru (18%), Hyderabad (17%), Delhi (11%), Mumbai (9%), and Pune (7%), though growth is also expanding into smaller cities. The platform allows women to use the service for free, which the company says helps encourage participation.

See full article at Business Today

CasualX Is a No-Strings-Attached Hookup App

Posted on February 16, 2026
CasualX

MASHABLE – CasualX is a dating app focused exclusively on casual, no-strings-attached encounters, positioning itself as an alternative to platforms where users seek serious relationships. It offers standard swiping and a social “moments” feed, manual profile review to reduce fakes, and privacy features like private albums and app locks. The app targets users looking for hookups or friends-with-benefits and gained early traction with tens of thousands of users and high daily match activity.

See full article at Mashable

Malaysian Court Enforces $4M Judgment Against SugarBook Over SeekingArrangement Trademark Dispute

Posted on August 27, 2025
Logo of Sugarbook, a dating platform, featuring the tagline 'Where Romance Meets Finance'.


LEXOLOGY – SeekingArrangement, a US dating platform, and its Singapore affiliate won a $4M trademark case against Malaysia’s SugarBook in a US court. Since SugarBook is based in Malaysia, the plaintiffs asked the Malaysian High Court to enforce the US ruling. The court agreed, finding that SugarBook’s sites were clearly doing business in the US by targeting American users, taking payments in dollars, hosting servers there, and featuring US content. The decision shows that online companies can be treated as present abroad and face foreign judgments even without a physical office.

See full article at Lexology

Curated by the Courtland Brooks team

40% of Married Indians Admit to ‘Digital Affairs’, Gleeden Finds

Posted on May 7, 2025
Gleeden logo

DECCAN CHRONICLE – According to new research by Gleeden, 40% of married Indians engage in “digital affairs”. While 65% view these as “harmless fun,” 72% of participants said they had no plans to leave their marriage. Men aged 30 – 45 and women aged 25 – 40 were the most active. Nearly half of users admitted to texting a digital partner daily, and 56% of women said they felt more “heard” online than in real life. Emotional neglect, boredom, and a lack of intimacy drive this behavior. Despite their own actions, 68% said they’d feel betrayed if their partner did the same.

See full article at Deccan Chronicle

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New Survey by Dating App Gleeden Shows Married Indians Are Rethinking Monogamy

Posted on April 10, 2025
Logo of Gleeden

HER ZINDAGI – A 2024 survey by extramarital dating app Gleeden reveals that over half of married Indians are cheating or exploring non-monogamy, driven by emotional dissatisfaction, changing gender roles, and evolving expectations in urban India. Among respondents aged 25–35 in tier-one and tier-two cities, 50% believe monogamy is becoming irrelevant. The study found that 82% of female Gleeden users involved in affairs cited emotional neglect as a key reason, while 74% said they feel invisible or unheard in their marriages. Meanwhile, 48% believe it’s possible to love two people at once, and 46% think cheating doesn’t rule out love.

by Rupsha Bhadra
See full article at Her Zindagi

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Gleeden Sees Rapid Growth in India

Posted on February 3, 2025
Logo of Gleeden

INVESTING.COM – Gleeden, a French extramarital dating app, has grown to 3M users in India, making up 25% of its global user base. Women now account for 40% of Indian users, reflecting shifting attitudes toward relationships and non-monogamy. The platform gained traction after India’s 2018 decriminalization of adultery and saw a surge during COVID-19. Bangalore has the highest number of users. Gleeden is now expanding its focus beyond extramarital dating to include non-monogamous relationships, with 67% of Indians expressing interest in trying them. The company aims to add another million users by the end of 2025.

See full article at Investing.com

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Gleeden Achieves 3 Million Users in India

Posted on January 28, 2025
Logo of Gleeden, an extramarital dating platform, featuring the brand name in purple with a stylized apple icon.

DECCAN CHRONICLE – Gleeden, the extramarital dating platform, has reached 3M users in India, a 270% growth in 2024, with women accounting for 58% of users and registrations up by 128%. The platform is most popular among users aged 30-50, with 40% of women actively using it for up to 45 minutes daily, especially late at night. Gleeden plans to expand further in India, aiming for 5M users by 2025.

See full article at Deccan Chronicle

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Illicit Encounters Reports Surge in Affairs on First Monday of January, Known as Divorce Day

Posted on January 9, 2025

Illicitencounters logo 2019
DAILYMAIL.CO.UK – A surge in post-holiday infidelity and relationship breakups has marked January as a peak period for marital tensions, dubbed "Blue Monday for relationships." Illicit Encounters, a dating site for affairs, reported a 33% rise in sign-ups compared to last year, driven by feelings of dissatisfaction and the desire for a fresh start. Meanwhile, "Divorce Day" sees law firms bracing for an influx of cases, with 80% of women expressing regret for not initiating divorce sooner. Key reasons for divorce include growing apart (54%), adultery (30%), and domestic abuse (24%).

by Ellen Coughlan
See full article at DailyMail.co.uk

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Seeking.com Launches “Experience Modern Hypergamy” Campaign as Brandon Wade Returns as CEO

Posted on June 27, 2024

SeekingPR NEWSWIRE – Brandon Wade, who retired two years ago after his wedding to Dana Rosewall whom he met on Seeking.com, announces his return as CEO and the appointment of his wife as co-CEO. He will focus on restructuring the business to better align with the needs of Seeking's customers, revamping Seeking.com with a fresh new look. In her new role as co-CEO, Dana will continue her work empowering women and expanding Seeking's philanthropic initiatives. Their new campaign, "Experience Modern Hypergamy," emphasizes relationships that offer mutual growth and genuine connection, not just material wealth. The campaign includes a podcast series, "AskBrandonWade" to provide relationship advice and insights.

See full article at PR Newswire

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Ashley Madison Thrives Despite Scandal and Documentary Revelations

Posted on May 27, 2024

Ashley MadisonFOX NEWS – Ashley Madison, a controversial dating site for married users, remains popular despite its scandalous history, as detailed in the docuseries "Ashley Madison: Sex, Lies & Scandal." The series highlights the company's 2015 data breach, where hackers exposed users' identities, causing widespread upheaval. Despite this, Ashley Madison has seen an increase in membership since the documentary's release. Chief Strategy Officer Paul Keable emphasized the company's commitment to security and discretion, noting that over 50 million people have joined since the breach. Keable asserts that the documentary proves the adage "there's no such thing as bad publicity."

by Brian Flood
See full article at Fox News

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