CNET NEWS – Mar 2 - A man is caught red-handed by his blue-bodied wife. He is in bed with another woman. His wife is not happy. His wife, in fact, begins to assault him. She slaps him, as he and his other woman try to escape. It is a commercial for AshleyMadison.com, the site that helps married people hook up with other married people. AshleyMadison thought ABC's Oscars telecast next Sunday would be the perfect place to advertise its wares. ABC, according to AshleyMadison, has decided this woebegotten attempt to encourage social instability does not contain content appropriate for Oscars night. This very same spot has been approved for airing during the Oscars telecast in Australia. FULL ARTICLE @ CNET NEWS
Category: All Adult Dating
Casual Dating On First Affair
PRESS RELEASE – Mar 3 - First Affair is a casual dating site that launched in 2008. Since its launch ~900K women, men and couples have registered so far. The typical male user is 35 years old, married and professionnaly active. The typical female user is about 30 years old, married as well and not professionally active.
The full article was originally published at First Affair website, but is no longer available.
Ashley Madison Offers $10 million For Sky Harbor Name Change
ABC15 – Feb 22 – AshleyMadison.com has offered Phoenix $10M to change the name of the airport from Sky Harbor International Airport to "The Ashley Madison International Airport" for a period of five years. Stephanie Riobodal, a representative with the City of Phoenix, confirmed they received an offer to rename the airport. The offer was rejected, though officials have not specified the reason.
The full article was originally published at ABC15, but is no longer available.
Married Women Seek Romance Online After Valentine’s Day Dissapointment
PR WEB – Feb 22 – The UK's largest extra-marital dating site, IllicitEncounters.com received an unexpected influx of nearly 1,000 new female profiles since February 14th. The number of dormant profiles that were reactivated had also risen. What is fueling this sudden activity? The root cause seems to be forgetful and inattentive husbands neglecting their wives on one of the most romantic days of the year. These women take to the internet to find romance and compassion to fulfill their needs. IllicitEncounters.com beganin 2003, and now has over 420,000 members across the UK.FULL ARTICLE @ PR WEB
Love In The Time Of Technology
THE STAR – Feb 16 - In this digital age, it's
next to impossible to maintain a secret affair. "You land in Las Vegas
and call up your AshleyMadison app and find people looking for an
affair," explains Noel Biderman, founder of AshleyMadison.com, the site
for cheaters. "But it's so easy these days to screw up: incriminating
emails, Facebook bombshells, titillating texts", says Biderman, "It's
digital lipstick on the collar." A common mistake by cheaters is to
inadvertently allow spyware, perhaps hidden in an email, to be loaded
on their computers. A wife can get away with cheating easier than a
husband, says investigator Jim Marlowe. Guys get cocky, leaving things
around, an unlocked smartphone, an open webpage, a cellphone bill with
itemized calls. Women tend to be less careless and more suspicious. FULL ARTICLE @ THE STAR
Online Infidelity Shopping
WOWT – Feb 14 - Online dating sites and chat rooms have become big "go to" places for cheating. Ashleymadison.com is one of them. Created in 2007, the site claims it has 5M members. Web site developer Noel Biderman says that's a 110% increase from last year. "We're all crafted with a DNA and in that DNA is programming that makes us non-monogamous”, said Noel Biderman. Dr. Robert Kraft, who works with married couples and sexual addiction says the temptation to stray is not unusual. “We all have all kinds of thoughts that go through our head. It's what we do with them that is important.”
The full article was originally published at WOWT, but is no longer available.
Local Matchmaker Warns Of Internet Dating Scams
MERCURY NEWS – Feb 12 – For every online nightmare there's a story of a couple who met and married. Between 21M and 24M people visit dating sites each month in the U.S., said Mark Brooks, an industry consultant who runs OnlinePersonalsWatch.com. With the advent of dating sites that cater to married people looking for affairs, such as AshleyMadison.com, the number of hitched users trolling those services intended for singles has diminished from ~30% to 10% or less, Brooks estimated. "And some sites are now using fraud reduction companies such as iovation to keep online scammers away", he said. "The Internet dating services are flawed because they lack service," Brooks said. "The matchmaker services are severely flawed because they lack choice." Paul Falzone, a Boston-based matchmaker, is trying to bridge the divide. Falzone's company, which owns The Right One and Together Dating Service, bought an online dating site a couple of years ago. In October, Falzone renamed the entire enterprise eLove, and he plans to launch a select service for the Web site after Valentine's Day that lets clients visit a local matchmaker for background checks and photographs — and then head online. Kate Bilenki, director of love for the free dating site Plentyoffish.com, said most people she knows in their 20s or 30s wouldn't consider going to a traditional matchmaker. FULL ARTICLE @ MERCURY NEWS
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Success Of Ashley Madison
IT BUSINESS – Feb 9 - Ashley Madison is the fastest growing site in North America. CEO Noel Biderman says he's just offering a niche service others are ignoring. Since launching eight years ago, Ashley Madison has 5.2M members in four different countries. The secret of the site's success has a lot to do with the smart use of social media. There have also been several spin-off sites. EstablishedMen promises to connect rich businessmen with young, beautiful women for “mentoring.” Other sites connect older women with young men, or cater to the swingers lifestyle. FULL ARTICLE @ IT BUSINESS
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$60 Million Initial Offering For Avid Life Media Delayed
REUTERS – Feb 2 - A planned $60M IPO for Avid Life Media, which runs adult dating websites including one that facilitates extramarital affairs, has been delayed. Avid Life, which was being advised by GMP Capital, had planned to use the funds raised from the offering to acquire another company.
The full article was originally published at Financial Post, but is no longer available.
AshleyMadison.com Debuts New Commercial During 2010 Pro Bowl
PR NEWSWIRE – Feb 2 - Assuming they would be rejected by the NFL again
from running a commercial during the 2010 Super Bowl, extra-marital
dating service, AshleyMadison.com opted for the next best thing by
airing their new 30 second spot during the Pro Bowl. According to
AshleyMadison.com President Noel Biderman, "With over 5M members,
AshleyMadison.com has become an American institution just like football
and apple pie. Right now there is no better fit for our service than
the world of professional sports." FULL ARTICLE @ PR NEWSWIRE