DAILY MAIL – Jan 28 – The number of Tinder-related police call-outs has more than doubled in the last three years, official figures show. Police now receive ~20 reports a week linked to the online dating app. As recently as 2015, police had about eight Tinder-related calls a week, or a total of 442. Police figures indicate this rose to 1,087 in 2018.
Category: All UK & Europe
Austrian Dating App Candidate Celebrates 1M Users Milestone
Lumen Is Launching in Wales, And Celebrates the Romanticism of the Welsh Language
NORTH WALES LIVE – Jan 21 – Lumen, a new dating app for the over 50s is launching in Wales, and the people behind it claim to have created a new Welsh phrase. They've come up with word slogan credwchmewncariadarôlpumdegoherwyddeifodmorllawennawrfelybuerioed to mark the launch. The slogan is set to appear on billboards up and down the country. Crafted by Sarah Russell, a writer from Monmouthshire, she says that loosely translated it means "believe in love after 50 because it's as joyful now as it ever was." She was initially inspired by the longest place name in Wales – which is Llanfairpwll (in its short form) on Anglesey. The village's full name is Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
Tinder Promotes Lennart Schirmer to Regional Director of Europe
PR NEWSWIRE – Jan 17 – Lennart Schirmer, previously Tinder's Country Manager for Germany, has been promoted to Regional Director of Europe. In this role, Schirmer will oversee operations in Germany, the UK and France. Schirmer joined Tinder in 2017. Prior to Tinder, Schirmer was the CMO of Berlin-based travel startup Wimdu.
Lovoo to Advertise on TV on Dec 24 in Germany
WUV.DE – Dec 20 – The three 20-second Lovoo spots will be featured on the ProSieben, ProSieben Maxx and Sixx channels by the end of January. It will advertise the new livestreaming feature of the dating app. The campaign was developed by the creative agency Jung von Matt.
Dating Apps Spending Rises 60% in the UK
SKY NEWS – Dec 20 – According to data from App Annie, in the Q3 '18, UK spending on the top 10 dating apps rose to £23M from £14M in the same period in 2017. That is a growth of 60% in a year. Tinder generated more consumer spend in the UK than any other non-gaming app in 2018, even more than Netflix and Spotify. And the UK's increase in spending on dating apps is now higher than the global average.
Meetic Is Launching a New Serious Dating App – Affiny
LE JOURNAL DU DIMANCHE – Dec 18 – Meetic is launching a new dating app for serious relationships, called Affiny. New users will be asked to fill 137 long questionnaire. The app will be charging 39.99Eur/month for 3 months and 29.99/month for 6 months. Affiny is launching this week in France and in the UK before the end of the year. During its testing period, the app has mainly attracted users who were 35-50 years old.
Beware: It Is Now Illegal to Charge Users in Germany Full “Compensation for Value” When They Cancel Contract
DIE PRESSE – Dec 14 – Dating site Parship charges ~600Eur per year for their premium membership. Anyone who subscribes can cancel the contract within two weeks. But often dating platforms such as Parship and ElitePartner keep a large part of the money as "compensation for value". This is no longer allowed. The Chamber of Labor had filed a lawsuit against this practice – and got it before the Supreme Court. The (German) Supreme Court confirmed that this business practice was unlawful and would be prohibited. The dating sites are now only allowed to make only a time-dependent prorated assessment of value, in relation to the total term. For example for Parship: The company may, in a contract withdrawal after ten days with a total transaction of 600Eur for annual membership, only keep ~16Eur as "compensation for value". Prior to the new law, they had been keeping up to 450 euros.
Dating Apps Could Cause an Explosion in HIV, NHS Expert Warns
DAILYMAIL.CO.UK – Nov 26 – Dr Peter Greenhouse, a Bristol doctor, warned Internet porn is contributing, too. Young people using Tinder could soon trigger a surge in HIV cases because they're more likely to change partners regularly. The NHS has already seen a rise in more treatable infections, which some experts have pinned on the rise of dating apps. But despite the fear of spreading cases, the number of people being newly diagnosed with HIV in the UK is at its lowest level in 18 years. Data released by Public Health England in September revealed just 4,363 people in the country were diagnosed in 2017. This was far lower than a spike in 2005 which saw nearly 8K people diagnosed.
Lumen, the Dating App for 50+ to Launch in Ireland
MARKETING.IE – Nov 20 – Lumen founder and dating expert Charly Lester will be in Dublin this week for the launch. Lumen raised £3.5M from Andrey Andreev, the Founder of Badoo.

