NBC – Feb 12 – Ronnie Ann Ryan, known to her followers as "The Dating Coach," and author of "MANifest Mr. Right," says 12% of today's marriages start in cyberspace. Ryan often sends her clients to sites like match.com and plentyoffis
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IT BUSINESS – Feb 9 - Ashley Madison is the fastest growing site in North America. CEO Noel Biderman says he's just offering a niche service others are ignoring. Since launching eight years ago, Ashley Madison has 5.2M members in four different countries. The secret of the site's success has a lot to do with the smart use of social media. There have also been several spin-off sites. EstablishedMen promises to connect rich businessmen with young, beautiful women for “mentoring.” Other sites connect older women with young men, or cater to the swingers lifestyle. FULL ARTICLE @ IT BUSINESS
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This is the news for January 20th through February 1st, 2010. Here is the news we covered:
REUTERS – Feb 2 - A planned $60M IPO for Avid Life Media, which runs adult dating websites including one that facilitates extramarital affairs, has been delayed. Avid Life, which was being advised by GMP Capital, had planned to use the funds raised from the offering to acquire another company.
The full article was originally published at Financial Post, but is no longer available.
PR NEWSWIRE – Feb 2 - Assuming they would be rejected by the NFL again
from running a commercial during the 2010 Super Bowl, extra-marital
dating service, AshleyMadison.com opted for the next best thing by
airing their new 30 second spot during the Pro Bowl. According to
AshleyMadison.com President Noel Biderman, "With over 5M members,
AshleyMadison.com has become an American institution just like football
and apple pie. Right now there is no better fit for our service than
the world of professional sports." FULL ARTICLE @ PR NEWSWIRE
THE GLOBE AND MAIL – Jan 25 - Avid Life Media, the parent company of dating sites such as CougarLife.com, EstablishedMen.com and AshleyMadison.com, a site for people seeking extramarital relationships, is raising $60M and is pushing for a listing on the Toronto Stock Exchange. Avid Life posted $30M of sales and $8M of earnings before interest, taxes, depreciation and amortization (or EBITDA) in 2009. Avid Life will use part of the money in a private placement to acquire privately held Moxy Media, an online advertising sales company that runs more than 300 websites.
The full article was originally published at The Globe and Mail, but is no longer available.
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LIME LIFE – Jan 22 – Studies show that individuals with low self-esteem are more likely to cheat on their partners. In mid-2009, David Reese, the owner of UK-based Married and Looking, said that he saw an increase of subscribers to his site. Ashley Madison, which specializes in promoting extramarital affairs has seen steady growth since January 2008: the traffic rank went from around the top 15,00 to 4,500 in January 2010. Philanderers.com, which not only provides dating services for committed individuals looking to cheat, but gives tips on not getting caught, stayed strong through tumultuous economic changes. FULL ARTICLE @ LIME LIFE
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THE INDEPENDENT – Jan 13 – Extramarital dating sites like AdultFriendFinder, are bigger business than ever. This week, its owner, FriendFinder Networks commenced marketing for a $220M flotation on the New York Stock Exchange. In December, one of AdultFriendFinder's rivals, AshleyMadison.com, offered Tiger Woods $5M to become their public face. In Britain, the most popular equivalent is IllicitEncounters.co.uk, which counts 415,000 members nationwide. Like AdultFriendFinder.com, it makes its money through subscriptions. Wives log on for free while husbands pay £119 a month. FULL ARTICLE @ THE INDEPENDENT
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This is the news for January 1st through January 11th, 2010. Here is the news we covered:
PRESS RELEASE – Jan 12 – Iris
Robinson, wife of First Minister Peter Robinson, admitted that she engaged in an extramarital affair with a 19-year old
lover. Noel Biderman, CEO of AshleyMadison.com, says this is just another example of the
evolution of traditional marriage in our society. AshleyMadison.com was
created to provide those seeking extramarital affairs a place to meet people
who share their situations and desires. Additionally, Noel Biderman has written
a book entitled “Cheaters Prosper: How Infidelity Will Save the Modern
Marriage”.