SENSORTOWER – Aug 24 – The top grossing dating app worldwide for July 2020 was Tinder with ~$68.5M in user spending. 40% of Tinder's revenue was from the United States, followed by 6% from Japan and 5% from Great Britain. Bumble was #2 with ~$16.8M in gross revenue. #3 was Pairs, followed by MeetMe and Badoo.
Category: Badoo
Bumble Hits 100 Million Users
FAST COMPANY – July 16 – Bumble is also announcing a major reorganization and rebranding that will make the company the new overseer of its sibling dating app, Badoo. Until now, the two apps had been under the umbrella of the holding company MagicLab. But that company is being renamed Bumble. Bumble is bringing on a new president, Tariq Shaukat, previously president of industry products and solutions at Google Cloud. Bumble also announced a new board of directors. Led by chairwoman Ann Mather, the former CFO of Pixar Studios, the Bumble board also includes Pamela Thomas-Graham, the author and former CEO of CNBC; Elisa Steele, the chairwoman of Cornerstone; and Matthew Bromberg, COO of Zynga. Bumble and Badoo have a base of 600M users. CEO Wolfe Herd now oversees ~750 employees in Austin, London, and Moscow.
Badoo Launches New AI Tool That Detects Explicit Photos
DAILYMAIL.CO.UK – June 30 – Badoo has launched a new safety feature that uses AI to detect unsolicited nudes that get sent through the app. Badoo says its 'private detector' has a 98% accuracy rate when covering up intimate photos. The AI identifies potentially offending photos, automatically blurs them and gives users a warning that they could contain 'inappropriate content'. The feature was introduced to the 'feminist dating app' Bumble last year, which is owned by the same holding company as Badoo.
Dating Apps in Balkan
BALKAN INSIGHT – June 29 – Like the rest of the world, the Balkans has seen a rise in the use of dating apps during the pandemic, with data showing the length of daily conversations is increasing. While Tinder is the most popular dating app across Europe, in Romania and Bulgaria it is Badoo that is used the most. Created in 2006 by Russian entrepreneur Andrey Andreev, Badoo now has ~450M users globally, with daily messages sent between users exceeding 350M. "Our data shows that more conversations are happening now, with increases of up to 35%," said Tristan Pineiro, Badoo's global head of communications. In other Balkan countries, dating apps are used more sparingly. One such place is North Macedonia, where the use of dating apps like Tinder are still frowned upon. For some, Instagram functions as a dating app instead.
Badoo Swipes Right on Inaugural Global Agency Partner
PRWEEK – Apr 23 – Badoo has appointed Grayling as its first strategic global communications agency. Grayling will work with Badoo's communications and marketing teams to create campaigns that support its brand mission of 'Date honestly'.
The Top Dating Industry News for Feb 4th
OPW – Feb 4 – Match Group's new CEO, Andrey Andreev moves on, US Inquiry Over Underage Use, Tinder & GDPR, Grindr hit with a class-action lawsuit.
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MagicLab Billionaire Andreev to Launch New Mobile App Business
MagicLab Told to Implement Workplace Reforms After Sexism Allegations
FORTUNE – Jan 30 – MagicLab, the parent company of Bumble and Badoo, should reform its workplace policies following allegations of sexual harassment, a U.K. law firm has found. MagicLab hired Doyle Clayton, a British firm specializing in employment law, to investigate allegations of a misogynistic and hostile work environment for women raised in a July Forbes story. In its statement, Doyle Clayton said there was "a lack of credible evidence in relation to most" of 24 specific allegations Forbes raised in its story, including "the more serious ones." It did, however, find there was evidence to support three allegations, which it described as "minor".
Video Calling – the Next Big Thing in 2020
MIRROR.CO.UK – Jan 7 – Badoo was the first dating app to test video feature in 2016, which can only be activated once both parties have matched and exchanged one message. The call happens through the app so there's no need to share any personal details like a phone number. Tristan Pineiro, head of communications, claims that the chances of a real life date being a success are higher if you've had a video call before.
Top Grossing Dating Apps Worldwide for November 2019
SENSOR TOWER – Dec 16 – The top grossing dating app worldwide for Nov 2019 was Tinder with ~$82M in user spending, which is up 12% YOY. 41% of Tinder's revenue was from the US, followed by 8% from UK and 4% from Germany. Bumble was #2 with ~$18M in gross revenue, up 29% YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Badoo, followed by Pairs and Tantan.
