MEDIA POST – Aug 8 – Emogi, a tech company that creates visual content for messaging apps, is rebranding to Holler and announcing an integration with dating app Badoo. In a pilot test, Badoo found users were engaging more with one another when they were sending GIFs and stickers.
Category: Badoo
Dating News Update – Bumble, Badoo, Jack’d and Tinder
OPW – July 16 – Ten years ago I tried an experiment doing video news updates from locations like Prague and Venice. They were a lot of work, and and way too long really. I think 2-3 minutes is about all the time you have, so here’s a new experiment. Two Minute Tuesday News Updates. Please let me know your thoughts.
Bumble Owner Launches Independent Investigation Into Its Workplace Culture
BUSINESS INSIDER – July 10 – Badoo founder, Andrey Andreev, is launching an independent investigation into his workplace culture after an explosive report by Forbes. Forbes spoke to 13 former employees who described naked cocaine-fueled parties, software updates named after porn stars, and inappropriate remarks made by Andreev. Andreev said he has was "shocked and saddened" by the allegations and has brought in HR firm Peninsula Group to conduct an investigation.
by Isobel Asher Hamilton
See full article at Business Insider
Bumble CEO Responds to Reports of Misconduct at Parent Company
TECH CRUNCH – July 10 – Following an extensive report in Forbes about Bumble's parent company and its billionaire founder Andrey Andreev, the female-first dating app's founder Whitney Wolfe Herd has issued a statement. She says she was "mortified by the allegations" and "saddened and sickened to hear that anyone, of any gender, would ever be made to feel marginalized or mistreated in any capacity at their workplace." The allegations went beyond portraying a sexist work environment and detailed racist attitudes of the Badoo founder.
Forbes Investigation Into Badoo’s Corporate Culture
FORBES – July 7 – Andrey Andreev's biggest asset is Badoo, a European- and Latin American-focused dating app that, with 60M users, stands as one of the world's largest. His buzziest, however, is Bumble, the dating app focused on empowering women. Andrey launched his first dating company – Mamba – in 2004. It was a bare-bones desktop dating site for Russian users. Finam Holdings invested $20M in Mamba for a 90% stake; Andreev sold the rest to Finam in 2006 for an undisclosed amount. Building off the success of Mamba, Andreev launched Badoo in 2006. In 2010, Badoo launched its iPhone mobile app. The company went from 20M user sign-ups to 100M in four months, mostly in Europe and Latin America, and notched $200M in revenue. (Forbes estimates that last year Badoo had a bit over $300M in revenue.) Simultaneous with this growth, Badoo began earning a reputation for wild parties. More concerning, several former employees say office behavior was hostile and discriminatory toward women. Andreev maintains that he is a collaborator and unifier, not racist or sexist as others allege. Wolfe Herd, who spent Bumble's formative period walking around London with Andreev for days, says she has never witnessed toxic behavior in the Badoo headquarters. And she stands firmly behind Andreev. "What I've seen firsthand from Andrey is creative and motivating behavior. Andrey has never been anything but kind and respectful to me."
by Angel Au-Yeung
See full article at Forbes
See all posts on Badoo
See all posts on Bumble
See all posts on Mamba
Badoo and Gay Times Partner in Allyship Campaign Targetting Non-LGBTQ+ People
GAY TIMES – July 8 – Badoo and Gay Times have announced a new campaign, which aims to educate the 430M users of the dating app on how to better be an LGBTQ ally. The campaign is aimed at non-LGBTQ users of the app, and has been called The Allyship Partnership. As part of the campaign, Badoo will donate £1 to Amplifund for every 'swipe of support' and will also include educational in-app cards.
by Matt Moore
The full article was originally published at Gay Times, but is no longer available.
Bumble Now Lets Users Call Their Matches Without Exchanging Numbers
TECH CRUNCH – June 29 – The feature is double opt-in, meaning users won't get a video call from some rando the second that they match with them. Instead, users will see an icon inside their chat that they can tap on to enable the features that move beyond text. Bumble parent company MagicLab plans to bring voice and video calls to its other dating apps (Badoo, Chappy, Lumen) as well.
Badoo Nears 500M Users, Launches New Campaign
SOCIAL SONGBIRD – June 18 – Badoo, the world's largest dating app and part of the group of dating and social networking companies owned by Andrey Andreev, has launched a new global brand campaign. Badoo's new tagline of 'Date Honestly', replaces 'Bigger than Dating'. Created entirely by Badoo's in-house creatives 'Date Honestly' features real users, with real handwritten bios. Badoo has pledged it will no longer use models or actors in future promotional material.
Bumble Owner, Facing off With Tinder, Boosts Spending
WALL STREET JOURNAL – June 14 – "We're looking for the big, big monsters who can partner with me", said Andrey Andreev, the Russian billionaire behind Bumble. He plans to spend $100M creating an array of new dating apps, part of an expansion and revamp of the privately held holding company that also owns Lumen, a dating app for over 50s, and gay-dating app Chappy. Last year, Match offered to acquire Mr. Andreev's group of companies, but Mr. Andreev declined, according to people familiar with the matter. The deal talks valued the umbrella group at ~$1B.
by Parmy Olson
See full article at Wall Street Journal
See all posts on Bumble
See all posts on Chappy
See all posts on Lumen
The Most Eligible Online Daters – Big Drinkers Who Live With Parents
MIRROR.CO.UK – June 8 – According to Badoo research honesty is one of the most attractive traits when it comes to online dating. People who live at home with their parents and drink heavily have been revealed to be the most eligible daters online. Analysing 5K users, the dating site found people who reveal niche information, about themselves such as whether they want children someday, were more popular than those who didn't. Female users who claimed to have or want children someday were the most right-swiped, whereas male users who claimed to not want children were top of the list.
