by Neeta Lal
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Category: Bumble
Bumble Included in 2021 Time 100 Most Influential Companies
TIME.COM – Apr 30 – Which companies are shaping our future? That's the question at the heart of the first ever TIME100 Most Influential Companies, that highlights businesses making an extraordinary impact around the world. See the full list here.
Is It Worth Paying a Premium to Find Love?
THE GUARDIAN – Apr 25 – Tinder has three levels of subscription, Tinder Plus, Tinder Gold and Tinder Platinum, each with different prices. The monthly fee is also linked to age. Users aged ~30 are being charged £27.49 or £29.49, while those under 30 are being charged £13.99 or £14.49. Tinder Plus seemed more random. Some users over 30 are being charged £19.49, most are being asked to pay £4.99, £8.99 or £9.99. Bumble charges £14.99 a month for Bumble Boost, and £32.99 for Bumble Premium. Coffee Meets Bagel charges £34 a month for its Premium service. Grindr also offers a more expensive package – Unlimited, at £31.99 a month. While most apps allow users to pay for premium services for just a month at a time, Plenty of Fish has a minimum premium subscription of three months for £39.99. The minimum time period to subscribe to eharmony's premium subscription is six months for £99.99. The dating and relationships coach Kate Mansfield argues that the most dateable people will be snapped up before they sign up for a paid-for service. Quality, confident people don't need to pay for matchmaking services. Instead of a paid-for app, she advises working on yourself: "Invest in coaching or therapy to get yourself in the best place possible and then use apps' free version to find love."
by Robert Beck
See full article at The Guardian
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The Bullish Case on Bumble
SEEKING ALPHA – Apr 23 – Bumble is set to release Q1 earnings on May 12, 2021. On tailwinds of vaccine rollouts and city re-openings, analysts have high projections for the women-centric dating app.Bumble currently trades at ~$57-27 below its 52-week high. Bumble currently employs 700 people around the globe with offices in Austin, Barcelona, London, and Moscow. The parent company of Bumble Inc. owns the Bumble app as well as Badoo. Bumble, now the second-most popular dating app in the U.S. after Tinder with 55M users in 150 countries, went public on February 11, 2021. BMBL was trading safely between $63 and $73 through much of March but has since fallen ~24% from its highs.
Bumble Introduces Interest Badges
Why Bumble Has Lost Its Buzz
THE MOTLEY FOOL – Apr 15 – After a highly successful IPO, shares of Bumble have fallen 24% from their highs. Bumble benefited from the pandemic-driven stay-at-home economy, as online dating became one of the only mediums to meet a match. Yet despite the seemingly perfect environment for its business, the company still struggled to generate positive earnings. The company faces a drag on its business from Badoo, whose revenue per paying subscriber fell 9.8% in 2020. Bumble suffered an overall net loss of $142.8M, which was in stark contrast to the $85M profit in 2019. The swing owes to a significant 74% ($292M) increase in operating expenses, which grew much faster than the 19% increase in revenue. Granted, some of the additional expenses may not recur in 2021.
The Tech Billionaire Who Is Putting Women First
BBC – Apr 8 – The co-founder of dating app Bumble, Whitney Wolfe Herd, has joined Forbes list of the super-rich. The 31-year-old became the world's youngest self-made female billionaire when she took Bumble public in February. Before Bumble, she was among the founding team at Tinder but after tensions with other executives – one of whom she had been dating – she left. The central focus of her app is that only women can initiate a conversation in heterosexual matches. She founded Bumble with help from early investor Russian billionaire Andrey Adreev, who also had a stake in Badoo, both of which he sold in November 2019. Ms Wolfe Herd owns a 11.6% stake in Bumble, giving her an estimated net worth of $1.3B. She also heads Badoo. The two apps have a combined 40M users, 2.4M of whom pay a subscription.
In the Age of Rising Cyberstalking, Dating Apps Fight Digital Abuse
Bumble Survey: People Believe in Falling in Love Before Meeting
METRO.CO.UK – Apr 6 – According to Bumble's survey, 67% of people now believe it's possible to fall in love with someone you haven't met in real life. Nearly half believe that the connection they've had with people virtually will translate when they can finally meet.
The Cost of Finding Love Through Dating Apps
NEWSANYWAY – Apr 2 – Which app is the best value for money when it comes to finding a perfect match?
Tinder Gold (1 month) – £7.49 per month – The cheapest app, and the one that dominates the field, is Tinder. Generally speaking, Tinder is thought to be great for young people, especially those who live in big cities and are on the lookout for a more casual dating experience.
Hinge Preferred (1 month) – £19.99 – Hinge is generally targeted at 18–35 year-olds, but unlike Tinder, it's associated more for those who are looking for a serious relationship.
Bumble Boost (1 month) – £20.99 – Bumble still generally falls into the same category of being perfect for young daters who are looking for some flirty messaging and casual dating.
Match.com Premium (1 month) – £29.99 – Match.com is considered one of the more mature dating apps, although it is targeted at millennials and older generations alike.
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