PRNEWSWIRE – Feb 2 – Ruby, the company that also owns AshleyMadison.com, is revamping its portfolio of brands. Starting today, ruby is debuting its fresh, new take on Cougar dating, with a total rebrand of CougarLife.com, where experienced women meet younger men. The extensive rebrand, which was created by ruby's in-house creative team includes a new website, logo, digital advertising and a new TV campaign.
Category: CougarLife
AvidLifeMedia Hired Beautiful Women To Be Founders Of Their Niche Dating Sites
FINANCIAL POST – Oct 2 – Noel Biderman's emails indicate that the women who promoted themselves in national media as top executives at Cougar Life, The Big and the Beautiful, and Established Men were hired to attract publicity and new members. In reality they were spokesmodels with most reporters taking them at their word about their executive roles.
by Claire Brownell
See full article at Financial Post
CougarLife Is Launching In Germany
GRUENDERSZENE – Oct 15 – AvidLife Media is launching CougarLife in Germany. CougarLife, a site for women 30+ looking for toy boys, started in 2009 in Canada, and claims $4.5M members worldwide. The women/men ratio is 52/48. CougarLife.de's competition in Germany is Zuckerjungs.de and Altersvorsprung.de.
Marketing Affairs: How To Advertise Paramours
MARKETPLACE – Aug 19 - Noel Biderman is the president a company called Avid Life Media, which runs a bunch of niche dating sites. There's CougarLife.com for older women and younger men, HotorNot.com and AshleyMadison, a dating site for married people for which Noel has gotten a lot of attention. Noel buys traditional ads where he can. But of course, a lot of big media companies won't take ads from Ashley Madison. His response? Fine. He goes to plan B — decrying them in the press for being unreasonable. Avid Life pulled down $30M in revenue last year. Introducing cheaters to each other online has afforded Noel a pretty comfortable life. Noel does tend to defend his business with various theories and arguments about the future of matrimony and where we're headed as a society. But in the end, he says it really is all about the money. There's no way he'd be doing this otherwise.
The full article was originally published at Marketplace, but is no longer available.
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CougarLife.com Accuses Google Of Sexism
NATIONAL POST – May 13 – Claudia Opdenkelder, founder of cougarlife.com, says she was informed that Google is classifying ads promoting the concept of “cougar dating” as unsafe for family audiences. At the same time, ads for “sugar daddy” websites, such as arrangementseekers.com, a forum for older men and younger women to meet and which sports the slogan, “Get the arrangement you want…without the commitment,” continue to be labeled “family safe” by Google, according to Cougar Life’s parent company Avid Life Media. CougarLife, which has signed up more than half a million members since its launch last year, bills itself as “the premier online dating service that pairs women in their prime with younger men and ends the double standard.” FULL ARTICLE @ NATIONAL POST
From Cougars To Dog Lovers, You Can Find A Match
NBC – Feb 12 – Ronnie Ann Ryan, known to her followers as "The Dating Coach," and author of "MANifest Mr. Right," says 12% of today's marriages start in cyberspace. Ryan often sends her clients to sites like match.com and plentyoffis
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Internet Dating Industry Weekly News Feb 9th, 2010
This is the news for January 20th through February 1st, 2010. Here is the news we covered:
- Real Simple Magazing ranks top dating sites
- Avid Life Media pushing for an IPO
- Match.com launches MatchAffinity
- iovation shows strong sucess in 2009
- 2010 iDate Awards results
Avid Life Media Pushes For IPO
THE GLOBE AND MAIL – Jan 25 - Avid Life Media, the parent company of dating sites such as CougarLife.com, EstablishedMen.com and AshleyMadison.com, a site for people seeking extramarital relationships, is raising $60M and is pushing for a listing on the Toronto Stock Exchange. Avid Life posted $30M of sales and $8M of earnings before interest, taxes, depreciation and amortization (or EBITDA) in 2009. Avid Life will use part of the money in a private placement to acquire privately held Moxy Media, an online advertising sales company that runs more than 300 websites.
The full article was originally published at The Globe and Mail, but is no longer available.
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Internet Dating Industry Weekly News Nov 19th, 2009 – 4 mins
This is the news for the week of November 13th through November 19th, 2009. Here is the news we covered for this week:
- Earnings reports from SNAP Interactive
- October European Online Dating Rankings from Nielsen
- Cougar craze in full swing in Europe and North America
- eHarmony's marriage claims under scrutiny
At ABC, Cougars Are O.K., But Not Always
NY TIMES – Oct 15 – No one was more eager to advertise on the new ABC comedy “Cougar Town” than CougarLife.com. But ABC rejected the commercial. The site is urging visitors to sign an online petition to get the network to change its mind. The commercial has appeared during the broadcast on about 15 stations in cities like Miami, Denver and Pittsburgh. But Noel Biderman, president of Avid Life Media in Toronto, which owns six dating sites including CougarLife.com, said those were “not major metropolitan centers, which is not how you build dating sites. You really need to be in L.A. and New York and Chicago.” Cougar Town drew 11.4M viewers to its premiere on Sept. 23, and 9M and 7.8M for its second and third episodes, respectively, according to Nielsen. FULL ARTICLE @ NY TIMES