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Category: Courtland Brooks Press

The Agenda: Radio Interview With Mark Brooks on Technology, Dating, and Declining Birth Rates

Posted on June 1, 2026
Group of people using dating apps on their smartphones, showcasing various user interfaces.

THE AGENDA – Inspired by a recent Financial Times article on falling birth rates, Mark Brooks joined Georgia Tolley on “The Agenda” radio show to discuss whether technology is making it harder for people to couple up, settle down, and start families. Despite concerns about fewer couples, Mark pointed out that the desire for long-term relationships remains strong. Data from MillionaireMatch, based on ~1M female profiles and 440K male profiles, found that 67% of women and 76% of men say they are looking for a long-term relationship.

At the same time, marriage rates are falling, people are marrying later, having fewer children, and spending less time in committed relationships. Mark said technology has given people more choice than ever before, but it has also introduced new challenges around distraction and decision-making. His advice was straightforward: put the phone down, turn off notifications, join communities, attend events, throw parties, and create more opportunities for real-world connection.

The conversation also touched on concerns raised by Elon Musk about the economic impact of population decline. Mark noted that immigration-positive countries such as the UAE may be better positioned to adapt, while robots are likely to play a growing role in addressing future workforce gaps.

Mark noted that dating apps have become one of the primary ways people meet today, with the majority of new long-term relationships now beginning online. He also emphasised that the best dating platforms are focused on helping people build BLRs (Beautiful Loving Relationships), because successful relationships are ultimately the measure of success for the industry.

Listen to the podcast

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Mark Brooks on the Dating App Business Model and AI’s Role in Matchmaking

Posted on February 16, 2026
Mark Brooks

REUTERS – Reuters’ Econ World podcast interviews dating-industry consultant Mark Brooks about how dating apps actually make money despite losing users when matches succeed. He explains the evolution from Match.com search-based dating to Tinder’s swipe gamification, the freemium-to-subscription model, and why apps aim for users to stay around three months before pairing off. Major players include Match Group (Tinder, Hinge, Match), Bumble and Grindr. The industry grew during COVID, now faces payment reluctance and privacy concerns from Gen Z, and is shifting toward more meaningful matching and niche communities. Brooks says AI will help verify users, improve profiles and eventually predict compatibility and support relationships, not just create matches.

Listen to the podcast at Reuters

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Radio Interview With Mark Brooks About How Dating Apps Are Fighting Romance Scams

Posted on February 9, 2026

Mark Brooks joined Agenda on DubaiEye, hosted by Georgia Tolley, to discuss the rise of online dating scams ahead of Valentine’s Day, and what dating apps are actively doing to prevent fraud and protect users through technology, moderation, and education.

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How Marketing & Gamification Derailed the Dating Industry

Posted on March 11, 2025
A smartphone screen displaying various dating app icons, including Tinder, Bumble, OkCupid

THE CURRENCY – The dating industry is at a crossroads. User growth has plateaued. Apps paired addictive features with culturally resonant marketing. Tinder is synonymous with modern dating. Bumble is the feminist alternative. The pandemic was a renaissance for dating apps. “Never were people more aware of their singleness than during Covid. There was this horrible effect, this extended period where people were acutely aware they were alone,” noted Mark Brooks, a veteran strategic advisor to the dating industry. “We’re now seeing a return to pre-pandemic growth patterns, but without the same user enthusiasm,” he added.

Swiping prioritizes quantity over quality, with endless matches but few meaningful connections. This gamified approach led to singles criticizing for failing to deliver genuine connection. Court cases have tarnished the industry, and allegations of fake profiles and data misuse deepened consumer mistrust, leading to disillusionment and “dating fatigue”. Thursday hosts casual mixers and quirky speed-dating sessions and announced the closure of its core app, citing “rapidly declining consumer interest in dating apps” and is “doubling down” on in-real-life dating. Mark Brooks’s take is: “Thursday is drawing people who are real-world-oriented, not so inclined towards online dating.”

A lack of innovation has left the door wide open for social media platforms to enter the arena. Blazr, for the cannabis-friendly community, is a prime example, with 130k users. FarmersOnly caters to rural daters. The platforms that succeed will be those that prioritize meaningful connections, position themselves as lifestyle brands, and rebuild consumer trust.

by Andrea Linehan
See full article at The Currency

Mark Brooks: This will be the hot topic at the upcoming Global Dating Insights conference in NYC on Wed 19th March, and at the LTR (Love, Technology, Relationships) online mini-conference on Wed 2nd April.

See the top news on Thursday                  See the top news on Bumble
See all posts on FarmersOnly                    See the top news on Tinder

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GDI Podcast With Mark Brooks of IDEA (Internet Dating Excellence Association)

Posted on January 14, 2025
Mark Brooks, CEO of Courtland Brooks

GDI – In this episode, Mark Brooks, founder of the Internet Dating Excellence Association (IDEA), talks about the current state of online dating and matchmaking. He shares his thoughts on Social Discovery and what the future might hold for the industry. As the leader of the only agency-consultancy focused on this market, Mark gives practical advice for startups looking to launch their own brands. The conversation also covers how to maintain a good work-life balance and stay up-to-date with industry trends, and a quickfire round where Mark shares his favorite podcast and book and what he’d be doing if he weren’t in the online dating business.

See full article at GDI

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Cupid’s Coach Podcast With Julie Ferman and Mark Brooks – Online Dating: Its Evolution and Future

Posted on September 10, 2024

OPW – Mark Brooks, a leading consultant in the online dating industry, is featured as a special guest on Cupid's Coach podcast with host Julie Ferman. In this episode, they dive into the evolution and future of online dating, offering insights from Mark's extensive experience in the industry. They also explore the theme of resilience, highlighting the challenges many face while searching for love. Mark details his personal story of resilience against his health challenges this year. Julie Ferman is a professional matchmaker and dating coach with over three decades of experience. Her podcast "Cupid's Coach" is a popular resource for singles, featuring engaging discussions with expert guests.

[** Listen to the podcast on Apple podcasts **]

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‘Bumble Fumble’: Online Dating Apps Struggle as People Swear off Swiping

Posted on August 18, 2024

Bumble Fumble Online Dating Apps Struggle as People Swear off Swiping
THE GUARDIAN – The online dating industry is in crisis as shares fall and nearly half of all users report negative experiences with the apps.  In May, Bumble ran an 'anti-celibacy' ad.  The backlash to the "Bumble fumble" was swift, and the company apologized. Shares in Bumble crashed, and Match Group reported a decline in total paying users for seven quarters. According to Pew Research, nearly half of all online daters and more than half of female daters say their experiences have been negative. Also, 52% of online daters said they had come across someone they thought was trying to scam them; 57% of women said online dating is not too or not at all safe.

The online dating industry is relatively small, at several billion in annual revenues, compared with multitrillion-dollar social media tech giants, says Mark Brooks, an industry consultant and co-editor of Online Personals Watch. "People are getting wise to swiping," Brooks says. "It was deadly to old-school dating apps, like eHarmony, that took a high-integrity approach by saying, 'If you're really serious, you can answer 200 questions, and then we can do a semi-decent job of matching you with someone.'" "Mobile completely disrupted online, and it created this addictive behavior."

Nor did the development of swipe-based dating apps replace the missed connections classified ads section of a local newspaper. "It's not 'missed connections' because these are connections that were never even missed," Brooks says. The French app Happn is the closest you'll get to serendipity. At heart, Brooks says, online dating needs to get back to basics and overcome the paradox of choice.

But the pure utility of online dating is not in terminal decline, he thinks, because it allows people to get the tough questions out of the way right up front. "For people looking for long-term relationships, there will always be certain show-stopping questions, among them: Do you want to get married? Are you married? Do you have kids? Do you smoke?" he says. The goal is, as ever, what Brooks calls a BLR: a "beautiful, loving relationship."

"Chemistry is key – but looking for a long – or short-term partner, it's wise to know their sexual preferences, lifestyle, location, and religion right up front."

by Edward Helmore
See full article at The Guardian

See the top news on Bumble
See the top news on Match Group

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Teaching Dating Skills in India

Posted on July 30, 2024

Teaching Dating Skills in India

EL PERIODICO – "Everyone fibs on dating apps: men say they want to get married and women say they don't," says Mark Brooks, a well-known dating [industry] guru. With his team of 26 experts, he has advised 100+ companies in the sector on both sides of the ocean although he met his wife the old-fashioned way, through a friend of a friend. There's a lack of sexual education [in India]. Mumbai-based psychologist Tanya Nagpal is critical of the burgeoning dating coach industry. "The premise is how to get a woman, but not how to really behave in a relationship with that woman," she states. "Dating apps make it much easier for men to find prey, sexual predators," she explains. Men [in India] have a hard time navigating the disruption [dating] apps have caused. Millennials are the first generation to date in India. That's why, she argues, they need education. Educating men will prevent new rapists from growing up.

by Irene Benedicto
See full article at El Periodico

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Dating Apps’ Hidden Money-Making Strategies, Explained

Posted on June 21, 2024

WALL STREET JOURNAL – The $5B dating app industry is largely dominated by Match Group. But downloads across the industry are falling. Here’s how some apps are shifting to stay competitive, with features that go beyond just dating. Video featuring Mark Brooks, CEO of Courtland Brooks; Shahzad Younas, CEO of Muzz; George Arison, CEO of Grindr; and Whitney Wolfe Herd, Founder of Bumble.

See full article at Wall Street Journal

See the top news on Bumble
See the top news on Grindr
See the top news on Muzz

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Dating Apps Aim to Ensure Users and Investors Don’t Swipe Left

Posted on May 30, 2024

Dating-apps-connected-economyTHE TIMES – Dating apps face challenges after years of growth, with declining user numbers and management changes. Match Group's value dropped from over $40B in 2021 to $7.8B. The number of paying customers is declining by 9% in its sixth consecutive quarter. At Bumble, Lidiane Jones replaced Whitney Wolfe Herd as CEO in January. She has already laid off 350 employees. Shares in Bumble have fallen by ~30% over the past 12 months and the company is now worth $2B, down from the $13B shortly after the 2021 IPO. Mark Brooks, the CEO of Courtland Brooks, a business that provides consultancy services to online dating companies, said that a proportion of users were willing to pay a premium for dating apps. "They're leaving a lot of money on the table," he said. "There's a small portion of people who are willing to pay considerably more. Some people don’t have time, they just want dates, so the more you can help them with that, they'll pay disproportionate amounts and spend $500 a month, perhaps, which is what Tinder is playing with right now." Acquisitions also have a role to play in helping Match to grow. Hinge, bought by the group in 2018, has been an important investment. It describes itself as the app that is "designed to be deleted". Brooks said: "Theoretically they wouldn't want users to delete the apps because they're not going to get paid any more, but they’re conveying that it's the app for a high-quality experience. Hinge is important to Match. It offsets some of the decline in user weakness for Tinder. But it is still small relative to the size of the group." Others in the industry are also hoping to shake up the market. One such is Thursday. Founded by Matt McNeill Love and George Rawlings, the dating app, as its name suggests, works only on Thursdays, when it hosts singles events in various locations in cities such as London and New York.

by Emma Taggart
See full article at The Times

See the top news on Match Group              See the top news on Tinder
See the top news on Bumble                      See the top news on Hinge
See the top news on Thursday

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CONTACT

Mark Brooks
CEO, Courtland Brooks
Publisher, Online Personals Watch
mark@courtlandbrooks.com

Irena Brooks
Editor, Online Personals Watch
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