EHARMONY BLOG — Oct 26 — Six months ago we hinted that eHarmony will be acquiring online businesses. Here is one of them, announced officially on 15 August 2008. JustMommies.com is an online community and resource site on pregnancy and raising children from infancy to preschool. The original owners were two mothers named Patty and Teresa.
The full article was originally published at eHarmony blog, but is no longer available.
EHARMONY BLOG — Oct 24 — eHarmony posts a job opening for a new VP of R&D. The job's #1 responsibility is: Setting strategy for and developing eHarmony's research agenda. The research agenda will focus on 1) the efficacy of current eHarmony products and services in producing highly compatible and satisfying long-term relationships and 2) exploring and validating ways relationship science can contribute to more effective matching results, customer satisfaction and new product creation. Dr. Galen Buckwalter, who held eHarmony's VP Research position for ~10 years, leaves the company to start a job site called MBAInteract that matches MBA professionals and employers using a preliminary personality survey.
The full article was originally published at eHarmony blog, but is no longer available.
REUTERS — Oct 6 — Being too tired for sex is less of a problem for
married
Britons than for U.S. or Australian couples, eHarmony has found.
eHarmony says married people in
Britain are also more satisfied with how they share household chores
and how much time they spend together. "Brits tend to be more
consensual," eHarmony CEO Gregory Waldorf told Reuters in an interview.
U.S. couples have
more arguments, get on each others’ nerves more and talk about divorce
more frequently, eHarmony found. FULL ARTICLE @ REUTERS
PR NEWSWIRE — Oct 6 – 93% of Brits don't believe that a scientific formula can help them find love. Over half (56%) surveyed said that compatibility is key in a potential partner. eHarmony, unlike other dating sites where members post a picture and a short biography, before browsing the profiles of other users, uses an advanced web-based "Compatibility Matching System" to present users with compatible matches, based on key dimensions of their personality. The survey also revealed that out of those looking for a relationship, only 7% were looking for casual dating, with 30% looking for a lifelong partner, 29% seeking marriage and 19% wanting a long term partner.
The full article was originally published at MarketWatch, but is no longer available.
EHARMONY BLOG — Oct 3 — Weddingbee is a wedding blog of around 20 real brides who write about their wedding planning journey, sharing their ideas, research and personal stories. It also has a wiki, vendor listings, classifieds and discussions on planning for the big event. Brides can apply to write for the site.
The full article was originally published at eHarmony blog, but is no longer available.
EHARMONY BLOG — Sep 25 — Sometime this morning, eHarmony is serving its one billionth match. eHarmony's match ID turns ten digits sometime between 12 midnight and 3 am PST today. That's the number of pairings the system has made since it started off circa August 2000.
The full article was originally published at eHarmony blog, but is no longer available.
IDG SERVICE — Sep 23 — Owners and companies running dating Web sites are meeting Monday and Tuesday at the Internet Dating Conference in London to discuss challenges in their industry. The top dating sites in the U.K. for June were PlentyofFish, followed by Meetic, Match.com, Gaydar.co.uk and GirlsDateForFree, according to comScore. In North America, the top sites in June were PlentyofFish, Singlesnet, eHarmony, Match.com and Yahoo Personals. The number of page views for dating sites are falling, and people are spending less time but revenues are growing. The main revenue model is subscription. Other dating sites are offering premium services used by traditional matchmaking companies. A site in China, Zhenai, charges $200 a year for access to its online site and team of match matchers who work with singles over the phone. That's far less than fees charged by traditional matchmakers, which can cost $5,000 or more a year, said Mark Brooks, who runs a consultancy focusing on social networks and dating sites. FreeDating.co.uk is free, and makes money by showing ads. It's the same model used by PlentyofFish, a relatively simple site that debuted in 2003 and has surged to the top spot in the U.S. and U.K. markets. FULL ARTICLE @ PC WORLD
See all posts on PlentyofFish See all posts on Singlesnet
See all posts on Meetic See all posts on eHarmony
See all posts on Match.com See all posts on Yahoo Personals
See all posts on Gaydar See all posts on Zhenai
See all posts on GirlsDateForFree
WIRED — Sep 17 — eHarmony partners with AOL to share its online dating advice to readers of AOL Personals. AOL users will be able to register for eHarmony's singles matching service directly from AOL Personals, but in keeping with AOL's new aggregation format, eHarmony will share the screen with competing services like Match.com. FULL ARTICLE @ WIRED
MERGER MARKET — Sep 9 — eHarmony is interested in buying online content
companies as it builds toward an initial public offering, CEO Gregory
Waldorf said. eHarmony has passed the minimum requirements to go
public, but it has no capital needs at present. eHarmony declined to
comment specifically on targets. Internet dating industry consultant
Mark Brooks said Mary.com could be an attractive target. Waldorf said
eHarmony is "very profitable" and generated USD 200m in 2007. Asked
whether eHarmony might expand to allow male seeking male, or female
seeking female partners, Waldorf did not answer directly, saying the
content is for anybody who would find it useful. Brooks said it is
possible eHarmony fears a public reception would be tainted by its
association with social networking businesses, which have not been as
financially successful as some hoped. Brooks said it may be waiting for
people to forget about Chemistry.com’s recent advertising campaign,
which invited homosexuals "rejected" by the eHarmony site to join its
service.
DM NEWS — Aug 11 — E-mail marketing has long been an important one-to-one
communication channel, but marketers’ perspective of the medium is changing as
brands begin to use it in new and innovative ways. eHarmony is using e-mail not
simply for customer acquisition, but also as a branding tool. The dating site
ran a test with Datran Media, its e-mail marketing partner, in which each
opt-in participant received three different e-mails over a period of six weeks.
Each e-mail contained strong calls to action, including opportunities to
register for free personality profiles and free matching. The study found that
the e-mails increased brand awareness by 37.7%. FULL ARTICLE @ DM NEWS