Category: eHarmony

Why Pay When Dating’s Free Sites Beckon?

Posted on February 6, 2009

Online dating dve mysi a srdce BUSINESS WEEK — Feb 6 – In December, free sites accounted for ~25% of all traffic to the top 10 U.S. dating sites, up from 15% a year ago, according to Hitwise. During the second half of 2008, PlentyofFish was the most-trafficked dating site in the U.S., according to Hitwise. "We are going to double our staff this year," said Markus Frind, CEO of PlentyofFish.com. "The economic downturn doesn't affect me." OkCupid.com says growth picked up in Sep, as the economic decline accelerated. Some paid sites are getting hurt more than others. Traffic to Yahoo Personals fell 15% in Dec from a year earlier, according to Hitwise. In the same period, eHarmony's traffic dropped 61% and True.com's tumbled 68%. At the same time, traffic to Match.com jumped 31% while Singlesnet.com's traffic rose 16%.

The full article was originally published at Business Week, but is no longer available.

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The Love Lab

Posted on February 6, 2009
Eharmony labs logo
PASADENA WEEKLY — Feb 2 — A study by
eHarmony Labs, published in July 2008, had concluded that the more
similar partners were in their personality and the ways they responded
to emotional situations, the more satisfied they were in their
relationships."When someone else is like you and has the same
attitudes," explains Gian Gonzaga, senior research scientist, "that
validates the attitudes that you have… They're making you feel better
about yourself. Psychiatrist Timothy J. Pylko at Peet's on Lake in
Pasadena confesses he's also a bit surprised by some of the research.
"I see complementary personalities working well, oftentimes, someone
who is very gregarious and outgoing is balanced by someone who is a
little bit more introverted." According to eHarmony, similar people are
more likely to get together in the first place because their attraction
is stronger. FULL ARTICLE @ PASADENA WEEKLY
Mark Brooks: Irena (co-editor of Online Personals Watch and my better half) and I are different, and it works. Very well. Have a great weekend!

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Multitaskers Say One Online Dating Site Won’t Do

Posted on February 6, 2009

Online dating - par se zavinacem ASSOCIATED PRESS — Feb 5 – With 1,400 dating sites, according to Hitwise, many singles are posting profiles on multiple sites in the hopes of reeling in the one. Neither eHarmony nor Match.com capture information about how many of their members are on other sites. Markus Frind, CEO of the free dating site Plentyoffish.com, estimates 15% of the people in the US who are active on his site are members of other, paid dating sites. It makes sense to post profiles on more than one site, according to Mark Brooks, editor of Online Personals Watch . He compares serial online dating to bar-hopping. He said people generally settle on one main site and a smaller niche site. Some relationship experts aren't so sure that signing up for multiple sites brings better luck in love. It's better to be on one site proactively than three passively, said Nancy Slotnick, founder of the love-life management site Cablight.com. FULL ARTICLE @ ABC NEWS

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The Morning Show With Mike And Juliet

Posted on February 3, 2009

Mike and juliet FOX NEWS — Feb 3 — There a plenty of fish in the sea, and nearly as many online dating sites. M&J investigate which services will help you find that perfect catch. M&J spoke to Dr. Gian Gonzaga from eHarmony, CEO of Lavalife Marina Glogovac and Mark Brooks from PlentyofFish.com. 

Juliet: Dr Gian what are the components to making a successfully compatible relationship?
Dr. Gian Gonzaga: One thing relationship science has shown for the last 40 years is that people who are similar to each other on some important core personality traits, attitudes, values and interests are going to get along better.

Juliet: We’re going to move from E-Harmony to Lavalife.
Mike: Marina, I’ve heard this site called sort of the Sex and the City website.
Marina Glogovac: Yeah, we have 3 distinct communities- a dating community, a relationship community and an intimate community and that’s for people who are more open minded about exploring intimacy. The point is if you’re single you can quickly be surrounded by likeminded people who share your relationship goals.

Juliet: Next we’re going to look at PlentyofFish.com. What set’s PlentyofFish apart from all the other sites?
Mark Brooks: Well we heard a lot of talk about Plenty of Fish being free, free, free, but the real difference these days is it’s big, big, big. We have 900,000 people logging in every day. And we know now that 800,000 people a year are meeting and are in successful relationships because of PlentyofFish.com.
Juliet: Is there a science behind why you hook up so many people together?
Mark Brooks: The fellow who started the site is actually a math wizard and he’s observed the real world and he’s bottled the best of matchmaking. We have a chemistry test but there is a lot going on behind the scenes to match compatible people.

Stephanie: I’m a huge fan of PlentyofFish. Because it’s free and with the economy being down like it is, why not try a free site for 3, 4, and 5 months and then if it doesn’t work you can always pay later. And then take your saved money and go on a date.

Watch the show @ Mandjshow.com
PART 1
PART 2

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eHarmony Selects myShape As Fashion Partner For Advice Date Planner

Posted on February 3, 2009

Eharmony-logo PRESS RELEASE — Feb 3 — myShape Inc. has been chosen by eHarmony to be the exclusive fashion e-tailer for the new eHarmony Advice Date Planner. With the eHarmony Advice Date Planner, eHarmony members can get date-ready with fashion tips, trends that flatter, and outfits styled just for her.

The full article was originally published at Market Watch, but is no longer available.

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Netezza Provides Business Analytics To eHarmony

Posted on January 29, 2009

Eharmony-logo
BOSTON BUSINESS JOURNAL — Jan 28 — eHarmony has tapped data warehouse and business
analytics company Netezza to analyze large volumes of member data
to better understand how prospective daters interact with eHarmony's
site. FULL ARTICLE @ BOSTON BUSINESS JOURNAL

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eHarmony In Major UK Push

Posted on January 23, 2009

Eharmony-logo
NEW MEDIA AGE — Jan 22 — eHarmony is to launch a major integrated marketing campaign
this month, the first since the dating site launched in the UK last
year. eHarmony, which has an estimated US marketing budget of $160m
(£114.8m), will launch a search, affiliate and display campaign coupled
with a high-profile above-the-line marketing push to generate awareness
of the company. FULL ARTICLE @ NEW MEDIA AGE

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EHarmony’s GLBT Site Will Alienate Gays

Posted on January 2, 2009

Compatible partners logo OUT&ABOUT — Jan 1 –  In accordance with their settlement agreement, eHarmony has created a separate site dedicated to matching same-sex couples called Compatible Partners. Although this site will use the same questionnaire to match same sex couples, the site comes with a hefty disclaimer warning that this new matchmaking site was not created with the use of extensive data on what makes a compatible same-sex couple. eHarmony's straight users and their newly acquired homosexual users will remain completely separate.

The full article was originally published at Out&About, but is no longer available.

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No Recession For Online Dating Sites

Posted on December 28, 2008

Cupid picture LA TIMES — Dec 28 — Online personals websites are experiencing a major boost. Craigslist personals postings and eHarmony.com registrations have each seen 20% increases in 2008. Match.com's memberships were 22% higher in Dec than they were in Dec '07. Both eHarmony and Match.com reported especially high traffic on days when the Dow Jones Industrial Average plummeted. Money worries are even making them more picky. While Match.com reported a 50% increase in profile views from Nov to Dec, a recent survey of 1,500 members found that 84% of them were "being more selective about first dates." Wendy Rice, a 33-year-old chef from Hollywood, said she'd also experienced an unusually high frequency of daters playing "chicken" with the bill. FULL ARTICLE @ LA TIMES

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eHarmony Settlement Erodes Everyone’s Freedom

Posted on December 8, 2008

Soudcovske kladivko
SF CHRONICLE — Dec 8 — The
decision by eHarmony to settle a sexual discrimination lawsuit last
month by creating a same-sex matchmaking service is no victory for
justice. It did nothing less than allow government to take away the
freedom of entrepreneurs to establish and stick to their own business
plans. eHarmony's business plan was
focused on male-female partnerships. Demanding that eHarmony
accommodate same-sex clients is akin to walking into an Asian grocery
store, discovering they don't have kosher meat, and suing for religious
discrimination. FULL ARTICLE @ SF CHRONICLE

Mark Brooks: Your comments please. 

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