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Category: eHarmony

Male/Female Quantcast Ratios of Top Dating Properties

Posted on February 27, 2007

MalefemaleOPW — Feb 26th — Here are the male/female ratios, most popular age range, and proportion of visits from 'regulars' and 'addicts.' Ranking courtesy of Hitwise. Ratios, age range and addiction levels courtesy of Quantcast. '100' represents the 'internet average.'

1 Singlesnet 
Male 112, Female 88, age 45-54, 91% of visits from regulars and addicts LINK
2 Yahoo Personals
Male 114, Female 85, age 45-54, 78% regulars and addicts LINK 
3 RUET
Male 116, Female 83, age 45-54, 77% regulars and addicts LINK 
4 Match
Male 100, Female 99, age 45-54, 94% regulars and addicts LINK
5 eHarmony
Male 73, Female 125, age 25-34 and 35-44, 95% regulars and addicts LINK 
6 Plentyoffish
Male 112, Female 87, age 45-54, 98% regulars and addicts LINK
7 Mate1
Male 97, Female 102, age 45-54, 74% regulars and addicts LINK
8 Blackpeoplemeet
Male 94, Female 105, age 35-44, 96% regulars and addicts LINK
9 Manhunt.net
Male 177, Female 24, age 35-44, 99% regulars and addicts LINK
10 Adam4Adam
Male 170, Female 31, age 35-44, 99% regulars and addicts LINK
11 American Singles
Male 120, Female 89, age 45-54, 82% regulars and addicts LINK
12 Gay.com
Male 171, Female 30, age 35-45, 96% regulars and addicts LINK
13 Hot or Not
Male 122, Female 78, age 18-24, 95% regulars and addicts LINK
14 MSN Match
Male 103, Female 97, age 45-54, 71% regulars and addicts LINK
15 Cupid
Male 110, Female 89, age 45-54, 95% regulars and addicts LINK

eHarmony clearly has more guys than girls. Given the raunchy TRUE advertising, one would expect a higher representation of males than the 116 scored here.  I think this is because TRUE is using their raunchy advertising in male oriented spots, and also, the edgy ads still manage to attract women.  American Singles scored higher with a 120 for males. The gay sites and PlentyofFish have the highest addiction levels. Yahoo Personals, TRUE, and Mate1 scored a little low for user engagement. All in the 74-78% range. – Mark Brooks

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Male/Female Quantcast Ratios of Top Dating Properties

Posted on February 27, 2007

MalefemaleOPW — Feb 26th — Here are the male/female ratios, most popular age range, and proportion of visits from 'regulars' and 'addicts.' Ranking courtesy of Hitwise. Ratios, age range and addiction levels courtesy of Quantcast. '100' represents the 'internet average.'

1 Singlesnet 
Male 112, Female 88, age 45-54, 91% of visits from regulars and addicts LINK
2 Yahoo Personals
Male 114, Female 85, age 45-54, 78% regulars and addicts LINK 
3 RUET
Male 116, Female 83, age 45-54, 77% regulars and addicts LINK 
4 Match
Male 100, Female 99, age 45-54, 94% regulars and addicts LINK
5 eHarmony
Male 73, Female 125, age 25-34 and 35-44, 95% regulars and addicts LINK 
6 Plentyoffish
Male 112, Female 87, age 45-54, 98% regulars and addicts LINK
7 Mate1
Male 97, Female 102, age 45-54, 74% regulars and addicts LINK
8 Blackpeoplemeet
Male 94, Female 105, age 35-44, 96% regulars and addicts LINK
9 Manhunt.net
Male 177, Female 24, age 35-44, 99% regulars and addicts LINK
10 Adam4Adam
Male 170, Female 31, age 35-44, 99% regulars and addicts LINK
11 American Singles
Male 120, Female 89, age 45-54, 82% regulars and addicts LINK
12 Gay.com
Male 171, Female 30, age 35-45, 96% regulars and addicts LINK
13 Hot or Not
Male 122, Female 78, age 18-24, 95% regulars and addicts LINK
14 MSN Match
Male 103, Female 97, age 45-54, 71% regulars and addicts LINK
15 Cupid
Male 110, Female 89, age 45-54, 95% regulars and addicts LINK

eHarmony clearly has more guys than girls. Given the raunchy TRUE advertising, one would expect a higher representation of males than the 116 scored here.  I think this is because TRUE is using their raunchy advertising in male oriented spots, and also, the edgy ads still manage to attract women.  American Singles scored higher with a 120 for males. The gay sites and PlentyofFish have the highest addiction levels. Yahoo Personals, TRUE, and Mate1 scored a little low for user engagement. All in the 74-78% range. – Mark Brooks

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On Niche Dating Sites, Many More Women

Posted on February 26, 2007

Staff6NY TIMES — Feb 26 — During the week of Feb. 5, SeniorPeopleMeet, had 81% women, BBW Datefinder 76% and Catholic Match 72%, according to Hitwise. Greg Waldorf, the CEO of eHarmony (69% women visitors) said, "If you asked me would I rather have more women or men, I'd rather have more women. If you have a good healthy population of women, I think men are attracted to that." FULL ARTICLE @ NY TIMES

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On Niche Dating Sites, Many More Women

Posted on February 26, 2007

Staff6NY TIMES — Feb 26 — During the week of Feb. 5, SeniorPeopleMeet, had 81% women, BBW Datefinder 76% and Catholic Match 72%, according to Hitwise. Greg Waldorf, the CEO of eHarmony (69% women visitors) said, "If you asked me would I rather have more women or men, I'd rather have more women. If you have a good healthy population of women, I think men are attracted to that." FULL ARTICLE @ NY TIMES

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Playing With Matches

Posted on February 23, 2007

UserlenlyleonardoDAILY PRESS — Feb 22 –I'd like to see a law pass endorsing arranged marriages. In the meantime, I'll study the personal ads. I've bookmarked online dating sites like eHarmony and Perfect Match. Singles begin their adventure by filling in a few blanks. This brings them a handful of leads with names like "Goodtime Gertie." To view a more refined assortment, they must fork over some cash. But here's an exception: PlentyofFish.com is free.

Mark Brooks: I'm working on a study of the success story sections of the top 30 dating properties. JDate is strong with 195 complete with pictures.   

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Playing With Matches

Posted on February 23, 2007

UserlenlyleonardoDAILY PRESS — Feb 22 –I'd like to see a law pass endorsing arranged marriages. In the meantime, I'll study the personal ads. I've bookmarked online dating sites like eHarmony and Perfect Match. Singles begin their adventure by filling in a few blanks. This brings them a handful of leads with names like "Goodtime Gertie." To view a more refined assortment, they must fork over some cash. But here's an exception: PlentyofFish.com is free.

Mark Brooks: I'm working on a study of the success story sections of the top 30 dating properties. JDate is strong with 195 complete with pictures.   

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Where the Women Are Online

Posted on February 16, 2007
Women_onlineRED HERRING — Feb 14 — A Hitwise report based on Internet visits suggests there are a few online dating destinations with way more women. The largest % of women flocked to Love Access (87% female), Don't Date Him Girl! (81%), and SeniorPeopleMeet (81%), followed by eHarmony (69%), LocalHookUpz (69%), Sugar Daddie (68%). Gay dating sites had the largest % male visitors, followed by sites where men look for an overseas match. AnastasiaWeb (91% male trafficked), Cherry Blossoms (87%), FilipinaHeart (86%), A Foreign Affair (85%), and GlobalLadies (85%).

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Where the Women Are Online

Posted on February 16, 2007
Women_onlineRED HERRING — Feb 14 — A Hitwise report based on Internet visits suggests there are a few online dating destinations with way more women. The largest % of women flocked to Love Access (87% female), Don't Date Him Girl! (81%), and SeniorPeopleMeet (81%), followed by eHarmony (69%), LocalHookUpz (69%), Sugar Daddie (68%). Gay dating sites had the largest % male visitors, followed by sites where men look for an overseas match. AnastasiaWeb (91% male trafficked), Cherry Blossoms (87%), FilipinaHeart (86%), A Foreign Affair (85%), and GlobalLadies (85%).

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USA Love Brokers Eye China

Posted on February 16, 2007
Asian_dating_3REUTERS — Feb 13 — Match.com has secured Love21CN.com , one of China's biggest online dating service providers, as its main target for a potential stake purchase or business partnership. eHarmony is also looking at potential partners in China. In November, China.com said it would team up with Meetic for business promotion. Meetic in July also launched a localized Chinese site called "Mi Tang," or "Sweetie" in English. A Meetic-led venture capital consortium is also expected to invest $20 million in Yeeyoo.  iResearch expects the Chinese online personals market revenue to grow by ~60% annually to 653 million yuan ($84.21 million) by 2008.  MySpace will launch in China within months. GSR Ventures and U.S. fund Mayfield jointly invested $2 million in "Baihe" — "Lily" in English — in late 2005.  In December, Baihe began charging 1,980 yuan per person for its high-end "Golden" service.  Most Chinese dating sites are free.
Mark Brooks: I have an interview with the CEO of Baihe.com lined up for OPW in March. Online dating has a casual connotation in China and is often referred to as 'friends-making.' The Asian internet dating conference is scheduled for May in Shanghai. See idate2007.com. 

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USA Love Brokers Eye China

Posted on February 16, 2007
Asian_dating_3REUTERS — Feb 13 — Match.com has secured Love21CN.com , one of China's biggest online dating service providers, as its main target for a potential stake purchase or business partnership. eHarmony is also looking at potential partners in China. In November, China.com said it would team up with Meetic for business promotion. Meetic in July also launched a localized Chinese site called "Mi Tang," or "Sweetie" in English. A Meetic-led venture capital consortium is also expected to invest $20 million in Yeeyoo.  iResearch expects the Chinese online personals market revenue to grow by ~60% annually to 653 million yuan ($84.21 million) by 2008.  MySpace will launch in China within months. GSR Ventures and U.S. fund Mayfield jointly invested $2 million in "Baihe" — "Lily" in English — in late 2005.  In December, Baihe began charging 1,980 yuan per person for its high-end "Golden" service.  Most Chinese dating sites are free.
Mark Brooks: I have an interview with the CEO of Baihe.com lined up for OPW in March. Online dating has a casual connotation in China and is often referred to as 'friends-making.' The Asian internet dating conference is scheduled for May in Shanghai. See idate2007.com. 

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