MIAMI HERALD — Apr 13 — When I found myself back in the dating game, the online choices were overwhelming. Which service should I use? Friends had different opinions, debating the finer points of Match.com vs. eHarmony. No, try AmericanSingles, one would say. Or PlentyofFish, it's free. What about Yahoo personals or MySpace? Nearly every woman 25-to-33 was searching for someone with 22 qualities that must be met. I realized how deceptive profiles can be. Why do we try and be something we are not when trying to attract potential dates? There's no hiding when you finally meet in person.
Category: eHarmony
What, you Think we Won’t Notice?
MIAMI HERALD — Apr 13 — When I found myself back in the dating game, the online choices were overwhelming. Which service should I use? Friends had different opinions, debating the finer points of Match.com vs. eHarmony. No, try AmericanSingles, one would say. Or PlentyofFish, it's free. What about Yahoo personals or MySpace? Nearly every woman 25-to-33 was searching for someone with 22 qualities that must be met. I realized how deceptive profiles can be. Why do we try and be something we are not when trying to attract potential dates? There's no hiding when you finally meet in person.
Why are Dating Site Prices Going Up?
KATHRYN'S BLOG — Apr 4 — Spending on advertising for online dating services has risen dramatically since 2004. Nielsen Monitor-Plus advertising intelligence service said that while total media spend for such efforts was $149 million in the U.S. in 2004, it rose to $310 million the following year, and hit $430 million from January to November of 2006. Cable TV led the pack with $130.6 million in reported ad spending last year. The Internet was a close second at $127.3 million, and spot TV ads were third with $75.1 million spent. eHarmony.com spent $110 million, Match.com spent $66 million and Teligence (parent company of Live Links, Tango, Redhot, Vibeline and Fonchat) spent nearly $43 million.
The full article was originally published at Kathryn's Blog, but is no longer available.
Why are Dating Site Prices Going Up?
KATHRYN'S BLOG — Apr 4 — Spending on advertising for online dating services has risen dramatically since 2004. Nielsen Monitor-Plus advertising intelligence service said that while total media spend for such efforts was $149 million in the U.S. in 2004, it rose to $310 million the following year, and hit $430 million from January to November of 2006. Cable TV led the pack with $130.6 million in reported ad spending last year. The Internet was a close second at $127.3 million, and spot TV ads were third with $75.1 million spent. eHarmony.com spent $110 million, Match.com spent $66 million and Teligence (parent company of Live Links, Tango, Redhot, Vibeline and Fonchat) spent nearly $43 million.
The full article was originally published at Kathryn's Blog, but is no longer available.
Just In – Nielsen//NetRatings February U.S. Rankings
OPW — Mar 16 — We've just updated the internet dating rankings. The changes are: Match moves down from #1 to #3 and MSN Dating (powered by Match) moves up one spot to #4, kicking Singlesnet down one spot to #5. eHarmony moves up two spots to #6 pushing Mate1 and American Singles down one spot. – Mark Brooks
Just In – Nielsen//NetRatings February U.S. Rankings
OPW — Mar 16 — We've just updated the internet dating rankings. The changes are: Match moves down from #1 to #3 and MSN Dating (powered by Match) moves up one spot to #4, kicking Singlesnet down one spot to #5. eHarmony moves up two spots to #6 pushing Mate1 and American Singles down one spot. – Mark Brooks
State Considers Banning Sex Offenders From Internet Use
THE DAILY JOURNAL — Mar 15 — Released sex offenders would be barred from using the Internet and online dating sites would face new security rules under bills to be considered today by the Senate. Senate President Richard J. Codey is sponsoring the legislative package that has raised constitutional questions and opposition from Internet companies. Released sex offenders caught using the Internet would face up to 18 months in jail and fines of up to $10,000. A bill also would require online dating sites to notify New Jersey residents whether they do background checks, a proposal opposed by Internet companies such as Yahoo!, AOL, eHarmony and Match.com. "Criminal background checks provide users of online dating with a false sense of security," said Bill Ashworth, director of state government affairs at Yahoo! No federal law imposes Internet restrictions on convicted sex offenders, but Florida and Nevada have enacted such measures.
State Considers Banning Sex Offenders From Internet Use
THE DAILY JOURNAL — Mar 15 — Released sex offenders would be barred from using the Internet and online dating sites would face new security rules under bills to be considered today by the Senate. Senate President Richard J. Codey is sponsoring the legislative package that has raised constitutional questions and opposition from Internet companies. Released sex offenders caught using the Internet would face up to 18 months in jail and fines of up to $10,000. A bill also would require online dating sites to notify New Jersey residents whether they do background checks, a proposal opposed by Internet companies such as Yahoo!, AOL, eHarmony and Match.com. "Criminal background checks provide users of online dating with a false sense of security," said Bill Ashworth, director of state government affairs at Yahoo! No federal law imposes Internet restrictions on convicted sex offenders, but Florida and Nevada have enacted such measures.
Match.com Has Around 15 Millions Boomers as Regulars
SENIORS COPIE — Feb 27 — Match.com has around 15 million boomers as regular goers, and the global figure of boomers using an online dating service increased by 350% in six years. There are also eHarmony.com, Lavalife.com and Plentyoffish.com, all of which offer Boomer-friendly s ervices. Match.com has built the largest online dating site in America, and maintained its dominance in recent years in part by aggressively marketing to singles over 50 and divorcees. ~1.7 million of its 15 million members are 45 to 59. (Sun Florida Sun-Sentinel, "More and more boomers turn to online dating services", 02/18/07)
The full article was originally published at Senior Scope, but is no longer available.
Match.com Has Around 15 Millions Boomers as Regulars
SENIORS COPIE — Feb 27 — Match.com has around 15 million boomers as regular goers, and the global figure of boomers using an online dating service increased by 350% in six years. There are also eHarmony.com, Lavalife.com and Plentyoffish.com, all of which offer Boomer-friendly s ervices. Match.com has built the largest online dating site in America, and maintained its dominance in recent years in part by aggressively marketing to singles over 50 and divorcees. ~1.7 million of its 15 million members are 45 to 59. (Sun Florida Sun-Sentinel, "More and more boomers turn to online dating services", 02/18/07)
The full article was originally published at Senior Scope, but is no longer available.